Eddy Cue Quotes

Apple excels at taking existing concepts - computers, MP3 players, conceit - and carefully streamlining them into glistening ergonomic chunks of concentrated aspiration.

Deep in the culture of Apple is this sense and understanding of design, developing, and making. Form and the material and process - they are beautifully intertwined - completely connected.

All things can be done by every company in the world. Apple builds a phone, and so does Samsung. It's not about being different but about being better at what you do.

I use Apple because they're easy to understand and everybody gets it.

I think Apple is a great device company.

What can we learn from the battle between data and design? What can we learn from the relationship between Google and Apple? Clearly no one school of thought is right: Apple and Google are both wildly successful and profitable companies that changed the world.

We believe we've got the skill base and the techniques to supply the chips that really enable the end manufacturers to develop exciting, innovative products themselves.

What is so brilliant about the gadgets is their simplicity.

The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products.

Like many people out there, I'm inspired by the level of attention to detail, design and execution of Apple products.

My goal is to simplify complexity. I just want to build stuff that really simplifies our base human interaction.

One thing most people don't know is that Steve Jobs is an exceptional designer.

Most of the fans have ideas about their perfect phone. But many of them can't do it because building a phone is tough. So they would give us feedback about the features that they think should be included in our next model. And if we incorporated that in our new phone, they will share the good news with their friends.

If you're a technology investor, and you decide that you're also going to be a healthcare investor or a green-tech investor, that doesn't usually work out that well. There are reasons why people make their careers studying these things and becoming experts.

The wonderful thing about Apple technology is just how intuitive it is.

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

My goal wasn't to make a ton of money. It was to build good computers.

If I look to any company as a model, it's Apple. They're a brilliant design company working to create a lifestyle.

When I first came to the Bay area, I worked in Silicon Valley in the early to mid-'90s, and I think what mattered then was our ability as designers to create a vision around people's ideas.

Steve Jobs' ability to focus in on a few things that count, get people who get user interface right, and market things as revolutionary are amazing things.

Figure out your niche and maximize it.

My basic strategy is to stick to my core business and to my area of expertise.

Design has always been at the heart of our business.

A lot of companies are able to do without design. A few companies are able to do without creativity. A very few. Creativity is crucial to your business.

What I believe is that Nintendo is a very unique company because it does its business by designing and introducing people to hardware and software - by integrating them, we can be unique.