P. J. Tucker Quotes

We've found that the more niche you are, the better off you are.

Our strong suit is what we do, and our audience.

I'd rather be a big fish in a specialized pond than a little, little fish in a more generalized big pond.

Bars can't be everything to everyone. They must be everything to someone.

The business (and person) who tries to be everything to everyone ends up being nothing to anyone.

A strategy delineates a territory in which a company seeks to be unique.

We can learn from IBM's successful history that you don't have to have the best product to become number one. You don't even have to have a good product.

Even if someone is already in your market space, ask yourself whether you can approach it from a different angle and thereby secure your own customer base.

When I meet with the founders of a new company, my advice is almost always, 'Do fewer things.' It's true of partnerships, marketing opportunities, anything that's taking up your time. The vast majority of things are distractions, and very few really matter to your success.

I believe in doing what I am best at. I don't want to waste my energy in other things; instead, I would put all that in reaching the next level in a craft that I love the most.

It's key to become 'famous' for one thing first, and that will give you the credibility to go into other areas once your ready... which generally means a long time and a lot of perfecting!

That's the great thing about Apple: it's very focused on the things that we know how to do very well and not try to extend ourselves to areas that we know very little about or don't have a lot of expertise in.

We're not trying to be Amazon, all things to all people.

The downside of dabbling in different industries is that you don't have your roots anywhere and you don't know where your real demand is.

Sometimes expanding your game isn't better. Sometimes shrinking your game is a little bit better and really get to the things you do well.

My basic strategy is to stick to my core business and to my area of expertise.

As long as I'm efficient, I'm just going to try to be the most efficient player I can be.

Things are achieved when they are well begun. The perfect archer calls the deer his own While yet the shaft is whistling.

Successful people stick to what they are good at and find ways to make that larger.

If I have any insight at all to contribute it is this: find out what you are really good at and stick to it.

Efficiency and focus are the keys to success.

Focus on just a few things, and do them better than anybody else.

Concentrate on doing what you do best, and let others do the rest.

When you're in business, if you have some sort of gimmick it's a huge advantage.

The game of investing is one of making better predictions about the future than other people. How are you going to do that? One way is to limit your tries to areas of competence. If you try to predict the future of everything, you attempt too much.