Benjamin Cohen Quotes

We are market based and have to differentiate our product in many ways; pricing isn't the only one.

Never expect that your startup can cover every aspect of the market. The key is knowing what segment will respond to your unique offering. Who your product appeals to is just as important as the product itself.

When you know who your customers are, that can give you an edge on the competition.

A company doesn't have to compete with Amazon. A company can instead innovate in sectors Amazon doesn't presently care about.

I think there is a niche for every market.

You need to define yourself in the marketplace.

We're learning a lot from large international competitors... As we go international, we're looking to add something unique to the market. And so when we do go international, it won't just be as a taxi service.

A strategy delineates a territory in which a company seeks to be unique.

When looking at trends I always ask myself basic and timeless questions about business, and the one I seem to always come back to is, 'How is this different than anything else in the marketplace?'

If you look at the heritage of the cable business, if you can own a niche, you have a good chance of succeeding.

When you can't compete on cost, compete on quality.

I learnt the hard way about positioning in business, about catering to the right segments.

You need to understand the market, know how you can differentiate yourself in it, and grasp the price and the functional differentiation competitive points that are going to allow you to be disruptive.

Cable is a niche business. If you can own a niche, that can be a very strong business.

We've found that the more niche you are, the better off you are.

I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.

Only a few businesses will succeed by having the lowest price, so most will need a strategy that includes customer services.

You've got to figure out how you're going to come in and significantly impact and redefine a market such that you become a market share leader in it.

What is your Unique Selling Proposition? What makes you different than your competitors? Wrap your advertising message around that USP and communicate it in a clear and concise manner.

A small company like Nichia should do niche products.

If all you're trying to do is essentially the same thing as your rivals, then it's unlikely that you'll be very successful.

There are a significant number of people who appreciate what we do, and most of them gravitate to Analog because this is where they can find it. The other magazines tend to share their audiences, which may result in each of them having a smaller market share.

Our strong suit is what we do, and our audience.

The marketers can compete with free; it just has to be better. Look at bottled water if you don't believe me.

If you really stay focused on what your beliefs are and what your customer wants, you'll find the right markets.