Jenny Packham Quotes

Figure out your niche and maximize it.

Even if someone is already in your market space, ask yourself whether you can approach it from a different angle and thereby secure your own customer base.

It's not about creating something that eight billion people would like. It's about creating something and being able to reach the maybe, like, one million people that would like it a lot.

A company doesn't have to compete with Amazon. A company can instead innovate in sectors Amazon doesn't presently care about.

A small company like Nichia should do niche products.

If you have a business idea that's extremely easy to copy, that can often become something of a challenge or problem.

We're not trying to be Amazon, all things to all people.

Bars can't be everything to everyone. They must be everything to someone.

All happy companies are different: each one earns a monopoly by solving a unique problem. All failed companies are the same: they failed to escape competition.

Common mission trap for companies: trying to be all things to all people at all times.

If you have a strong opponent, a competition is stimulating. I am generally most open to ideas when I have had a bad result. In chess, too, players specialise. This specialty then becomes an entry barrier.

The key to competing and surviving against Wal-Mart is to focus your business into a niche or pocket where you can leverage your strengths in the local marketplace.

We can learn from IBM's successful history that you don't have to have the best product to become number one. You don't even have to have a good product.

If you look at the heritage of the cable business, if you can own a niche, you have a good chance of succeeding.

Identify your niche and dominate it. And when I say dominate, I just mean work harder than anyone else could possibly work at it.

Do I really want to do a mobile game that's one of 300,000, where discoverability is everything? You really have to have a little more sizzle on the steak. I would rather be one of 100 apps for Google Glass than one of 300,000 for iOS and Android.

In advertising not to be different is virtually suicidal.

If all you're trying to do is essentially the same thing as your rivals, then it's unlikely that you'll be very successful.

I'm always going to go up against movies with bigger muscle and money, so I need to have a strong grass-roots game.

Now if you go exactly where your competitors are, you're dead.

You can't compete with Walmart. But you can have smaller businesses that are successful.

In the past, the U.K. got away with selling things that weren't unusual. Now it's no use trying to export without having something that's unusual and better.

I think there is a niche for every market.

Our strong suit is what we do, and our audience.

Be careful not to start a company that really belongs as a feature of another company, like the 25 Twitter URL shortener companies out there. Pick a real problem that's here to stay.