Tomi Adeyemi Quotes

We're not trying to be everything for everybody. We're not trying to please the masses.

We've found that the more niche you are, the better off you are.

Build something 100 people love, not something 1 million people kind of like.

You can't expect to connect with everybody, and that's all right. The more I make films, I'm learning that you don't have to make films for everybody. A film can be made for a smaller group of people than that, and it still warrants an existence.

Bars can't be everything to everyone. They must be everything to someone.

All you have to do is be a little bit specific, and all of a sudden, you have your own little niche and people are going to watch.

There are obviously people who want to be very niche, but I think for the most part everybody is trying to reach a larger audience.

I've passed on a lot of huge-money jobs. Money doesn't enter into the decision-making. If I do a big blockbuster, it's about how big an audience you'll get and where you can take them.

As I start to think about what I want to do next, there are eight or nine networks I would be thrilled to work with. I remember developing at FX and the executives there telling me, 'We don't want to do shows that 20 million people kind of like; we want to do the show that 2 million people really like.' That's such a refreshing thing to hear.

Anyone who says they want to make a game that becomes a cult classic is kinda screwy, right? I mean, you want to reach the largest audience you can.

I think there is a niche for every market.

When you are producing for ABC, you are producing for a big tent network. So when you are thinking about your story lines and characters, you are thinking about broad appeal. When you are producing for a niche interest, you are producing for a different audience.

I've found that if you just try to make the film you want, you'll find the right audience. If you try to please everyone, you're going to make really boring films.

When you take the individual out of the equation, then you're making programming based on some marketer's idea of what will sell, and not based on the idea of what an individual would like.

I would not have so many scripts being driven by demographics. The play's the thing - not the 18-35 year old male age group.

I don't pay attention to target audiences and therefore I often hear that I am a ratings killer, somebody who fundamentally doesn't care whether one person is watching or an entire soccer stadium.

Even if someone is already in your market space, ask yourself whether you can approach it from a different angle and thereby secure your own customer base.

Figure out your niche and maximize it.

At the end of the day if you want to effectively market to a target group, you're not going to appeal to everybody. Those companies that try and cater to everybody, end up making everybody not care.

I feel you lose your audience when you make movies for others and not for yourself or your people.

I believe now we're in such a niche-land in media that you have to super-serve your niche rather than try to be everything to everyone, because if you do that, instead of making your group care, nobody cares.

It's more important to have the one million diehard fans than to have 54 million people who aren't necessarily fans, or they might have liked one thing you said or one video.

We have to find ways to create content that folks want to see.

Never expect that your startup can cover every aspect of the market. The key is knowing what segment will respond to your unique offering. Who your product appeals to is just as important as the product itself.

You're not going to stay in business, the business of making movies very long because you need the resources in order to keep going. So you have to try and find a niche audience or some kind of audience that has the same likes, dislikes and aesthetic sensibilities that you have.