Anne Sweeney Quotes

Of course, you have to think of the audience. You cannot make an obtuse film that only appeals to a small niche section of the audience.

One has to create music with mass appeal and not something which is niche. With niche music, you will only go a small distance.

The thing about the Internet is that you can write something... for a very narrow audience and make a living at it.

All Internet comedy is niche comedy. If you do an Internet video about Halo, every Halo fan will send it to every other Halo fan. But if you did an episode of a network comedy that parodied Halo, most of your audience wouldn't even get it.

At MTV, although the audience is smaller, I found it more interesting to deliver news to a specific group of people, because my story then did not have to try to be all things to all people.

On a practical level I'm a TV producer and storyteller who's gone about as long as you can go without achieving a mass audience.

You know, you want to pull in a wide audience.

You want to work on something that people watch and that people like.

When I made 'Pizza,' all I had in my mind was to make the film reach as many people as possible.

There are obviously people who want to be very niche, but I think for the most part everybody is trying to reach a larger audience.

We are in niche consumption mode, but 'niche' doesn't mean 'small' anymore. Niche can mean focused, and particularly with the Web, which is a global audience... you can have something niche and still get 10 to 15 million views.

I don't view the fans in the way that most performers do. As a mass of people who have paid money, I know what they want. It's a very, very, very, very, very low common denominator.

When you're still in the broadcast business, you're still trying to reach tens of millions. You're trying to still aim for a broader audience, and I think that's a more difficult task to spread yourself across that audience, connect with them, as opposed to a very, very small, pinpointed audience. Difficult to do.

If the script is right, I'm not above doing a movie with broad appeal.

One of the main pitfalls of any theoretically 'niche' show is that you spend too much time on the 'niche' and not enough time on the 'show.'

I'm not a snob... there's room for entertainment that reaches a lot of people and can be really good, but you don't just have to be one kind of actor.

I want to reach everybody, from the little girls who are 3 years old, to the grandmother who watches my soap, to a young man in love.

Not every show needs to reach the same size of audience, or same width, of a 'Sopranos'.

I think 'Shameless' is more of an everyman's show, whereas as great as I think 'Girls' is, it's got a smaller audience.

In TV, in general, the more you try and please everybody, the less people you please.

It's very, very hard to create something that is big these days because you have niche markets - and, you don't necessarily need to be big; the show is specifically created for a small group of people. You know, if it's on the USA network, well, then a small group of people is fine.

You can't expect to connect with everybody, and that's all right. The more I make films, I'm learning that you don't have to make films for everybody. A film can be made for a smaller group of people than that, and it still warrants an existence.

It's not about creating something that eight billion people would like. It's about creating something and being able to reach the maybe, like, one million people that would like it a lot.

To reach a mass audience, you have to offer more than just hostility.

You should always think about the mainstream audience first and foremost, because frankly they are the people who are going to get the show recommissioned. There are not enough genre fans to support shows.