Kimberly Bryant Quotes

Think about the market, think about the design, and think about who is going to design for that market. Hit the mark.

A product for everyone rarely reaches much of anyone.

We built the iPod in weeks. It had to be what I thought it was going to be because there wasn't time for endless refinements.

I'm looking for best practices constantly. Apple has beautiful design, beautiful product, incredibly functional. But mostly it's about picking product, getting behind it, marketing it and introducing it to a customer. What they've done just inspires me.

When you are producing for ABC, you are producing for a big tent network. So when you are thinking about your story lines and characters, you are thinking about broad appeal. When you are producing for a niche interest, you are producing for a different audience.

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.

If you want to create a great product, just focus on one person. Make that one person have the most amazing experience ever.

People always say, 'Who is your audience?' and I could never put a finger on it - and I wouldn't want to put a finger on it.

If we're going to reach a broader audience, we have to stop thinking about that audience strictly in terms of teenage boys or even teenage girls. We need to think about things that are relevant to normal humans and not just the geeks we used to be.

We pay attention to every demographic in every country, so we're going to focus on building things that teens are going to like, and we're also going to focus on building things that other folks are going to like.

I want to reach everybody, from the little girls who are 3 years old, to the grandmother who watches my soap, to a young man in love.

If you watched companies such as Sony and Samsung grow, they focused first on features and then on industrial design, which made their products look and feel better.

When you take the individual out of the equation, then you're making programming based on some marketer's idea of what will sell, and not based on the idea of what an individual would like.

Most of all, I discovered that in order to succeed with a product you must truly get to know your customers and build something for them.

Once you understand business models you can then start prototyping business models just like you prototype products.

I love taking an idea... to a prototype and then to a product that millions of people use.

Generally, our approach with products at Google is to first develop the right user base and then to figure out what's the right experience for the ads.

Integrating breakthrough technology into everyday products is always a challenge; at the same time, this is exactly how design makes tech products easily adoptable in life.

The fundamental truth for developers is they will build if there are users.

My focus is incredibly narrow. I can't talk with any authority other than design and development of product.

Apple has beautiful design, beautiful product, incredibly functional. But mostly, it's about picking product, getting behind it, marketing it, and introducing it to a customer. What they've done just inspires me.

Steve Jobs' ability to focus in on a few things that count, get people who get user interface right, and market things as revolutionary are amazing things.

You can always change your branding or hire lawyers, but it's critical that you figure out if you have product market fit, and if you don't, figure out how to course-correct without getting stuck.

Too many bar owners built a bar for themselves... when they should have built what their market and demographic demands!

AI works really well when you couple AI in a raisin bread model. AI is the raisins, but you wrap it in a good user interface and product design, and that's the bread. If you think about raisin bread, it's not raisin bread without the raisins. Right? Then it's just bread, but it's also not raisin bread without the bread. Then it's just raisins.