Reggie Fils-Aime Quotes

I'm really excited about anything that is able to address the really big markets, so anything that's universally appealing.

One has to create music with mass appeal and not something which is niche. With niche music, you will only go a small distance.

Pop music - deriving from the word 'popular' - for me, it's just great to be a part of music that reaches a large amount of people and not just a small amount of people.

We are trying to capture the widest possible audience all around the world. In other words, we are trying to capture the people who are even beyond the gaming population.

Of course, you have to think of the audience. You cannot make an obtuse film that only appeals to a small niche section of the audience.

Things meant to appeal to the masses usually end up appealing to no one.

You always want your movies to reach the widest audience possible.

There are obviously people who want to be very niche, but I think for the most part everybody is trying to reach a larger audience.

Anyone who says they want to make a game that becomes a cult classic is kinda screwy, right? I mean, you want to reach the largest audience you can.

When you're still in the broadcast business, you're still trying to reach tens of millions. You're trying to still aim for a broader audience, and I think that's a more difficult task to spread yourself across that audience, connect with them, as opposed to a very, very small, pinpointed audience. Difficult to do.

Pop comes from the word 'popular,' which means that it could be anything that appeals to any group of people. When you talk about general masses, I think there's elements in every kind of music that can reach a broad audience.

Accessibility is key. MMOs are great for traditional gamers who have a lot of time to become immersed in a world, but the mass market wants things bite-sized.

If it's accessible by hundreds of millions of people, then it's as mainstream as it gets.

That's what makes a good show. It doesn't target one group. It tells a story everyone gets.

I think there's a far more general audience now because I've done more populist stuff on telly.

I want to reach everybody, from the little girls who are 3 years old, to the grandmother who watches my soap, to a young man in love.

The rule in the art world is: you cater to the masses or you kowtow to the elite; you can't have both.

The gallery is generating work for the masses.

I write to the vulgar more than the learned.

If Wii was about gaming for the masses, then think of DSi as creativity for the masses.

The broadcast networks - they are literally broad. They try to appeal to everyone. They try to reach all of America, all the time. Increasingly, they fail to do that, but they try.

If we can make great games for PS3 players... how many PS3 players are out there? If we can make great games for everybody, that's a much bigger service. There's no reason I shouldn't do that.

I don't make music for Christians. I make music for everyone. I make music for the masses.

The Situation has mass appeal.

Some people will say Nintendo's games are for children. But our goal is to boost the population of gamers by making games for all ages.