If you want to reach a large audience, appeal to idiots.
You always want your movies to reach the widest audience possible.
The broader your audience, the more people you have to appeal to.
Any time you can create something that gets to a large audience is fantastic. And television still gets you to a huge audience.
It's still the best game in town because you don't have to be big to play, and everybody plays. Even your grandmother probably played baseball.
I don't make music for Christians. I make music for everyone. I make music for the masses.
Pop music - deriving from the word 'popular' - for me, it's just great to be a part of music that reaches a large amount of people and not just a small amount of people.
I want to make music for everybody.
My material reaches everyone.
I've been lucky. I've had this history of having an appeal to more than one type of audience.
I want to reach everybody, from the little girls who are 3 years old, to the grandmother who watches my soap, to a young man in love.
In my mind, I'm writing for everybody.
I moved a lot when I was in California, so I know a lot of people everywhere.
The broadcast networks - they are literally broad. They try to appeal to everyone. They try to reach all of America, all the time. Increasingly, they fail to do that, but they try.
One has to create music with mass appeal and not something which is niche. With niche music, you will only go a small distance.
Our strategy is gaming for the masses.
There are obviously people who want to be very niche, but I think for the most part everybody is trying to reach a larger audience.
Video game fans are like nothing else. You can do so many movies or so many TV things, but video games is where there is just everyone.
Of course, you have to think of the audience. You cannot make an obtuse film that only appeals to a small niche section of the audience.
I have readers everywhere: from a radiologist who decides to compliment me on my writing while inserting a probe to check my ovaries to 80-year-olds who send me emails. And, of course, women my age everywhere.
If it's for everyone, it's not exclusive.
I think it's a mistake to limit ourselves to a certain audience when we could reach everybody.
Pop comes from the word 'popular,' which means that it could be anything that appeals to any group of people. When you talk about general masses, I think there's elements in every kind of music that can reach a broad audience.
Every actor's deepest desire is to reach a huge audience. So, I don't look down upon commercial cinema... there's a beauty in it that you understand sooner or later.
When I made 'Pizza,' all I had in my mind was to make the film reach as many people as possible.
