Satoru Iwata Quotes

Our strategy is gaming for the masses.

You always want your movies to reach the widest audience possible.

I'm really excited about anything that is able to address the really big markets, so anything that's universally appealing.

I think the one group I am trying to appeal to is the world. That would be big enough.

I want to reach everybody, from the little girls who are 3 years old, to the grandmother who watches my soap, to a young man in love.

When you make a movie, you really have to be clever and smart, find something new for the worldwide audience because you aren't making a movie for just France or Germany; it's for everyone in the world.

One has to create music with mass appeal and not something which is niche. With niche music, you will only go a small distance.

Snooker's never going to be that. It's never going to be a worldwide game like tennis and golf. It's never going to happen.

It's true that a song or an entertainer isn't really a hit unless he's a hit in America as well as Europe.

When I made 'Pizza,' all I had in my mind was to make the film reach as many people as possible.

I was not grown up in the U.S., nor in Japan. In order to create a video game that people around the globe can enjoy and relate to, I can't draw things deeply rooted in the local culture that I'm not familiar with. That's why we are not doing games about football or samurai.

Of course, you have to think of the audience. You cannot make an obtuse film that only appeals to a small niche section of the audience.

Making a film on Mary Kom means that people should be watching it across the globe; it should be that level.

I do believe that most startups who develop applications and digital products design 'towards the middle.' By this, I mean they design their products to reach the broadest consumer base possible, which is a sound strategy in some respects.

The power of digital distribution over physical retail outlets is you have a chance to create a global audience.

Product investment, quality management, and all the things that are key for a car company - great, there has been no compromise in those aspects. But I feel there's a lot we could do on communication, particularly from a Chinese perspective.

Personally, I don't give a toss about French viewers. I make films for foreigners - it's a bit like Ken Loach, who's not very popular in England but has had a lot of success in France. Cinema is always an experience in a foreign body.

When you are producing for ABC, you are producing for a big tent network. So when you are thinking about your story lines and characters, you are thinking about broad appeal. When you are producing for a niche interest, you are producing for a different audience.

I believe that this cooperation between Nokia and Konami will form the perfect match to share the vast potential of mobile entertainment content with users all around the world.

Get your product in front of actual, living, breathing strangers. Your college roommate's approval does not mean there's market demand.

I hope to buy brands and businesses globally.

Sydney is a very good market for us - we have a very strong following here.

I am interested in communicating with the world by selling to many people.

It's no longer the older paradigm of, 'I want to own this market, and no one else can own this market because I own this market.' The Internet has made the market limitless.

The need of a constantly expanding market for his products chases the manufacturer over the whole surface of the globe. They must nestle everywhere, settle everywhere, establish connections everywhere.