Alexa Hirschfeld Quotes

This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use our computers. We're supposed to be really good at this. That doesn't mean we don't listen to customers, but it's hard for them to tell you what they want when they've never seen anything remotely like it.

Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out.

It's incredibly exciting to know people are using and living with the things I create.

I like writing code. I like building product. I like making things that people like.

We built the iPod in weeks. It had to be what I thought it was going to be because there wasn't time for endless refinements.

I'm looking for best practices constantly. Apple has beautiful design, beautiful product, incredibly functional. But mostly it's about picking product, getting behind it, marketing it and introducing it to a customer. What they've done just inspires me.

If you watched companies such as Sony and Samsung grow, they focused first on features and then on industrial design, which made their products look and feel better.

I love taking an idea... to a prototype and then to a product that millions of people use.

Integrating breakthrough technology into everyday products is always a challenge; at the same time, this is exactly how design makes tech products easily adoptable in life.

My focus is incredibly narrow. I can't talk with any authority other than design and development of product.

Apple has beautiful design, beautiful product, incredibly functional. But mostly, it's about picking product, getting behind it, marketing it, and introducing it to a customer. What they've done just inspires me.

Steve Jobs' ability to focus in on a few things that count, get people who get user interface right, and market things as revolutionary are amazing things.

There are lots of people at our company who dedicate their time and effort to make sure that the journey from product design to hitting the screen is as seamless as possible.

It turns out it's important to build a product and not just a bunch of data models.

I like to see people enjoy using my product. This is the mission of an engineer.

I do believe that most startups who develop applications and digital products design 'towards the middle.' By this, I mean they design their products to reach the broadest consumer base possible, which is a sound strategy in some respects.

Design has long gone from tinkering and sketching of auteurs in isolation to a powerful catalyzer of growth.

The Internet is full of choices, and nobody is going to make the choice to use a product that is hard to use or unattractive.

In the early days, it was enough for Imgur to have a team that was focused on building product and engineering. But I realized early on if we were going to be successful, we needed someone who would be a bridge between the company and community.

We basically built a pricing model that surgically identified what people wanted to pay us for and what they didn't want to pay us for. One of the things we figured out early on was that we could create value for people by creating a product that allowed them to design something that they couldn't design without us.

Growth hackers are typically computer engineers that build great marketing ideas into the product during the development process.

Design helps shape our everyday interactions through products, furniture, objects, or experiences.

Design has always been at the heart of our business.

It doesn't matter how good your product solution is if users don't enjoy or understand how to use it.

As Chief Product Officer, I lead our product team to create simple, intuitive user experiences.