Consumer Demographics Quotes

A lot of people are buying things on the Internet - not just white men.

In America, it has been proven that the bulk of spending money is in the hands of women between 60 and 80, so it's so stupid. The people who do have the time and money to shop are either retired or empty-nesters.

People think I'm into sports because I'm a man. But I'm not into sports. I like Gatorade, but that's about as far as it goes. By the way, you don't have to be sweaty and play basketball to enjoy Gatorade. You can just be a thirsty dude. Gatorade forgets about this demographic!

It's not the networks, it's the advertisers who want to appeal to the young males who go to the movies and buy all of this stuff.

Nike is Nike. Adidas is Adidas. I've played in their circuits and stuff like that, but now it's a business. You don't want just product. You're not a kid anymore. You're really trying to get bank. That's about it.

You aren't advertising to a standing army; you are advertising to a moving parade. Three million consumers get married every year. The advertisement which sold a refrigerator to those who got married last year will probably be just as successful with those who'll get married next year. An advertisement is just like a radar sweep, constantly hunting new prospects as they come into the market. Get a good radar and keep it sweeping.

The fast growing markets - the BRICS and Next Eleven - are the key. The next billion consumers are not going to come from the US or Western Europe - they are coming from Asia, Latin America and Africa. Formula One follows our strategy: fast growing markets, data, and digital. All those three things Formula One has. And it involves a stunning array of companies. Now that doesn't mean there can't be more.

You won't find average Americans on the left or on the right. You'll find them at Kmart.

So here's the situation confronting the drug firms: The drugs cost more to make, but they can't charge more for them. What do they do? Increasingly, the U.S. market is driving them toward drugs aimed at the diseases of richer, older Americans and away from antimicrobials, vaccines, and the like.

A product for everyone rarely reaches much of anyone.

Any conversations we hear about 'So who are Pearl Jam marketing to?' are despicable.

Advertising in the past has been predicated on a mass market and a captive audience.

I would love to have my own shoe line. That I would absolutely love.

I owned a few ladies' apparel brands, and one of my business partners is a very popular blogger in the U.S.

I don't believe that the public knows what it wants; this is the conclusion that I have drawn from my career.

I'm sure every designer has a certain person in mind who they would ideally like to wear their clothes, but the problem is that a lot of the time that person doesn't actually exist, unless she is a 15-year-old model.

Retail businesses have narrow margins. If you cut off a flow of young consumers, it's only a matter of time before the businesses struggle and fail.

I don't have a lot of free time with the amount of traveling that I do, but most of pro wrestling isn't catered to me. I am not a kid. There are a lot of guys that complain to me about the product, but it's like, well, you are not a kid. It is catered to sell t-shirts and merchandise to kids and their parents.

I do believe that most startups who develop applications and digital products design 'towards the middle.' By this, I mean they design their products to reach the broadest consumer base possible, which is a sound strategy in some respects.

There is absolutely a gap in the market for thirty something women and, the more I look at it, the more I feel there needs to be a sense of ease and choice.

I've done stuff with Bud Light, but do I want to take on a beer sponsor knowing most of my community is younger kids who can't drink? There are still a lot of people over 21 who watch. You're never going to hit your exact target audience.

Most parliamentarians don't have a clue as regards the challenges or the opportunities the games industry faces.

Market segmentation s a natural result of the vast differences among people.

As a consumer goods company serving billions of consumers every day, Unilever understands the drivers and motivations that create the norms that lie behind people's behaviour.

The fashion industry has done itself in by neglecting the 60- to 80-year-old market. They have the time and the economic resources. They want to go shopping.