Eddie Vedder Quotes

I've done a pretty good job of hitting 18-34-year-old males, and not such a good job of reaching kids. Disney has done a great job of reaching kids, but maybe not the 18-34-year-olds. I figure I can learn a lot from Disney, and maybe, I don't know, they can learn a lot from me.

The Holy Grail audience are young people and, at the end of the day, that's who gets courted.

My focus has always been on connecting with consumers in a meaningful way.

Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.

They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range.

My background is that I've spent a lot of time marketing entertainment. One of the old saws in package goods is you can take something that is popular and you can make it more popular. But if you take something less popular, you can't automatically market it into the same success as something that's already popular.

They know they got the TV ad, they know they got the name recognition, they know that they can do a tie in with McDonald's or some fast food outlet and the money is just gonna flow in.

There was a period of time in America where the advertising world actually went to the housewives of America and had them write jingles that would appeal to them. It was actually brilliant marketing.

We have always said that advertising is just the icing on the cake. It is not the cake.

In marketing you must choose between boredom, shouting and seduction. Which do you want?

The Dabo people are consumer marketing geniuses. This is exactly why we acquired them.

Any brand in the world wants to make desirable product. But we don't shove it down people's throats.

I'm constantly obsessing about brand. I think of my books in terms of brand. I think of my blog articles in terms of branding. How does it fit my branding? I think in terms of demographics.

Marketing is the art of seeing (and then creating) what might be interesting to more than our friends

Coming from the music business and seeing the transition from artists to fans, fans to consumers, it's really about understanding the psychology of why people want to associate with your brand.

When I joined the family business, our clients were mostly on the marketing side, from Morris the Nine Lives Cat to KFC's Colonel Sanders.

In order for me to sell D.C., I have to have people understand us.

At the end of the day if you want to effectively market to a target group, you're not going to appeal to everybody. Those companies that try and cater to everybody, end up making everybody not care.

The socialite is becoming more important in a luxury brand's marketing strategy as she pulls in the 'right kind of crowd.'

It always ended up that they said, 'Tony, are Frosted Flakes good?' And he would laugh and say, 'Good? Why, they're great.' And I said, 'Well, we've gotta do something with the word 'great' to make It explode. It has to really knock the packages off the shelves.'

You have to make people feel things. I think that's what commercials are, from a commercial for a car, a phone or anything that might be, they want to do it. The first iPhone was sold by how exciting it was to hold pictures of your family, not how great a phone it was.

Not every brand is for everybody.

By having a blog, you can make yourself very accessible to your target audience. You can leave comments open on your blog so you can learn exactly what your audience likes about what you're doing with your business and about what they think you should change.

As a producer, you want your product to reach the maximum people. That has become a system, and to work on it has become a necessity.

We will invest more into China to make sure that our brand gets more known to Chinese customers.