Tabitha Soren Quotes

When you are producing for ABC, you are producing for a big tent network. So when you are thinking about your story lines and characters, you are thinking about broad appeal. When you are producing for a niche interest, you are producing for a different audience.

You can't expect to connect with everybody, and that's all right. The more I make films, I'm learning that you don't have to make films for everybody. A film can be made for a smaller group of people than that, and it still warrants an existence.

I believe now we're in such a niche-land in media that you have to super-serve your niche rather than try to be everything to everyone, because if you do that, instead of making your group care, nobody cares.

We're not trying to be Amazon, all things to all people.

You're not going to stay in business, the business of making movies very long because you need the resources in order to keep going. So you have to try and find a niche audience or some kind of audience that has the same likes, dislikes and aesthetic sensibilities that you have.

The thing about the Internet is that you can write something... for a very narrow audience and make a living at it.

I think its going to be continually tougher on the big networks as more cable channels do really interesting television. The big networks have a choice to make: Do we try to be all things to all people and get the shows that will deliver 20 million viewers a week? Are we the McDonald's of television? Or are we going to try to be more specific?

I write for an audience that likes what I like, reads what I read, thinks about the things I think about. In many ways, this puts me in opposition to the people who go to the theater generally.

We are in niche consumption mode, but 'niche' doesn't mean 'small' anymore. Niche can mean focused, and particularly with the Web, which is a global audience... you can have something niche and still get 10 to 15 million views.

I think HBO seems to have an extraordinary clever knack of catching the pulse of its audience. It really, really knows its audience.

Radio has always been a niche business. Cable television has always been a niche business. Magazines have always been a niche business.

You can make movies for a select audience, but you have to market it to them. You can make movies for a select audience, but you have to market it to them.

When you're still in the broadcast business, you're still trying to reach tens of millions. You're trying to still aim for a broader audience, and I think that's a more difficult task to spread yourself across that audience, connect with them, as opposed to a very, very small, pinpointed audience. Difficult to do.

Strategy 101 is about choices: You can't be all things to all people.

One of the main pitfalls of any theoretically 'niche' show is that you spend too much time on the 'niche' and not enough time on the 'show.'

With us, it's a very specific audience. If you like steak, this is it for you.

You have a specific, defined audience-at MTV, they assume the audience to the news is 15 to 30 years old and they do a lot of research about the things they're interested in.

Even if I only had 10 readers, I'd rather do the book for them than for a million readers online.

So I'm writing more highly personalized and intellectual music, and I think that's good. It might take longer to find me, but I think that niche is perhaps underserved, so I'm going to serve that.

One of the nice things about the Internet is you can do a comic that's just for Ph.D. students, or for truck drivers, and you get to reach all of them without having to satisfy the other 99%.

In the on-demand environment, you need love, not like. There's no lead in. You're not going to surf channels and hit it. People have to really want that show.

For me personally, I get to be a cartoonist, because my comic would never survive in print. Maybe one in 100 people would like it, but online, I can gather that one percent all in one place.

It's not about creating something that eight billion people would like. It's about creating something and being able to reach the maybe, like, one million people that would like it a lot.

I think every content can reach its potential audience if placed rightfully.

I don't know if TV is where I see my format working.