Tailored Content Quotes

Targeted marketing has existed for as long as there's been marketing.

I want content that is relevant to my life, that is relevant to me, that is set in the real world.

The point is that instead of a monolithic brick of printed content - delivered more or less unchanged to all subscribers - social media offers news that is personalized and nimble.

If you individualize an audience, it helps up the stakes of your responsibility to that audience.

It's very difficult to balance different audiences and talk to each one without selling the others short. There is no universal literature - or, if there is, I don't know how to write it.

One of the nice things about the Internet is you can do a comic that's just for Ph.D. students, or for truck drivers, and you get to reach all of them without having to satisfy the other 99%.

Personalization is everywhere. We are constantly asked, directly or indirectly, to create Our Own Whatever - containing and limited to our 'favorite sources of information.' Republicans do that; Democrats do it; environmentalists do it; terrorists do it; science fiction enthusiasts do it. That's a real problem, I think.

The fanboy community can smell in an instant, like smelling fear, when something was tailor-made in order to reach them as a demographic.

If you imagine your friend is recommending you content on a topic they're an expert on, they can do a really good job of that. They know what you're interested in, they know your personality, they know if you have a scientific type of mind-set or not.

If you write for somebody that you know, then your job is so much easier.

Writing for others is great cos you can tailor it for them.

When you open up Pinterest, you should feel like you've walked into a building full of stuff that only you are interested in. Everything should feel handpicked for you.

What I feel is there are certain demands that you have to satisfy in any piece of writing. When it's just for me, it's just for me, but if it's a piece for a particular publication, I know what they're going to ask for.

You've got to write for your audience.

In every other aspect of their life, we have entertainment that is crafted almost to an individual. So they expect that from stand-up as well.

At MTV, although the audience is smaller, I found it more interesting to deliver news to a specific group of people, because my story then did not have to try to be all things to all people.