Specialized Content Quotes

I believe now we're in such a niche-land in media that you have to super-serve your niche rather than try to be everything to everyone, because if you do that, instead of making your group care, nobody cares.

Comedy is a funny thing, and it's really not like any other art form in that it's very specialized and varied in it's content, but generic in it's title. You would never go to a club just to see "Live music," you would go to a jazz club to see jazz, a blues club to see blues, etc. But when you go to see "standup comedy," if you don't know the performers material, you really don't have any idea what you're gonna get.

When you are producing for ABC, you are producing for a big tent network. So when you are thinking about your story lines and characters, you are thinking about broad appeal. When you are producing for a niche interest, you are producing for a different audience.

One of the nice things about the Internet is you can do a comic that's just for Ph.D. students, or for truck drivers, and you get to reach all of them without having to satisfy the other 99%.

The thing about the Internet is that you can write something... for a very narrow audience and make a living at it.

What's amazing is that the Web enables you to build a kind of channel that wouldn't have made sense for cable, in the same way cable enabled you to build content that wouldn't have made sense for broadcast. You couldn't have done CNN with the broadcast networks; you couldn't have done MTV with the broadcast networks.

If you care about a subject, there's a podcast for it.

We are in niche consumption mode, but 'niche' doesn't mean 'small' anymore. Niche can mean focused, and particularly with the Web, which is a global audience... you can have something niche and still get 10 to 15 million views.

It's very, very hard to create something that is big these days because you have niche markets - and, you don't necessarily need to be big; the show is specifically created for a small group of people. You know, if it's on the USA network, well, then a small group of people is fine.

I think we need great artists making great work - women, men, whoever. I think what's great about TV now is there are so many different platforms that you can make really specific, specialized content. I wouldn't have gotten this part because I'm not really considered a "traditional romantic lead," so I created it for myself.

At MTV, although the audience is smaller, I found it more interesting to deliver news to a specific group of people, because my story then did not have to try to be all things to all people.

My books are not for everybody.