Eric McCormack Quotes

Our profile was pretty low, deliberately so. Our constituents were a relatively small audience.

The thing about the Internet is that you can write something... for a very narrow audience and make a living at it.

When you are producing for ABC, you are producing for a big tent network. So when you are thinking about your story lines and characters, you are thinking about broad appeal. When you are producing for a niche interest, you are producing for a different audience.

We are in niche consumption mode, but 'niche' doesn't mean 'small' anymore. Niche can mean focused, and particularly with the Web, which is a global audience... you can have something niche and still get 10 to 15 million views.

The Internet is about giving the consumer exactly what they want, whether there's an audience of one or 1,000 or 10,000, and then figuring out how to make money on it later.

One of the main pitfalls of any theoretically 'niche' show is that you spend too much time on the 'niche' and not enough time on the 'show.'

There is a lot of territory out there still to explore TV-wise, show-wise, movie-wise, everything.

I would not have so many scripts being driven by demographics. The play's the thing - not the 18-35 year old male age group.

We want to be a consolidator, not a seller, and we want to continue to explore the kind of targeted entertainment, targeted audiences, that I think are happening and emerging in every country in the world.

For so long, TV consisted of a limited number of shows a year, and those shows had to appeal to as many people as possible. The joy of TV now is that shows don't have to be broad anymore - they can be small, weird, and niche.

Lists that segment people into clearly-defined categories are particularly valuable to direct marketers, which can tailor their sales pitch to a particular demographic and, therefore, increase the likelihood of making a sale.

It's not about creating something that eight billion people would like. It's about creating something and being able to reach the maybe, like, one million people that would like it a lot.

Every new startup business creates new opportunities. It doesn't matter whether you have a new app for college students or a home medical device for senior citizens; there are other multibillion noncompetitive corporations that are spending millions of dollars trying to market their goods and services to your same audience.

The beauty of Netflix is, their job is to put stories out there, and not stories that appeal to everybody, which is maybe NBC's job?

Something economically changed. It used to be that you needed 20 million people to watch a TV show for it to be a hit. Now, with just a few million people watching, you're considered very successful, for a lot of these streaming services, or cable channels. Now, that allows people to do much more creatively ambitious work, because it's not lowest common denominator.

When you have a TV show or when you are running a magazine, you have to remember that your audience isn't rich. They're not made of money.

I have a couple of ideas for shows that I would love to bring to fruition in some way at some point.

I think maybe I might tackle something that doesn't reach down to a very, very young audience, like more of a kind of teenager and upwards.

It's a whole new world as far as getting a show on the air. There's good things and bad things.

In my opinion, understanding who your target audience is, and what they want, and writing to them (and only them!) is the most important component of being successful as an author.

We like to keep the show small. Honestly, where we moved the show to the UCB theater, we moved it to a smaller space. Even though the show has technically gotten more popular. And that is, only because we like intimacy and the ability to experiment more. We don't want to be like, "We can get 250 people in a week. So let's do that. But we have to be careful about who we book..."

Why is it when you turn on the TV you see ads for telephone companies, and when you turn on the radio you hear ads for TV shows, and when you get put on hold on the phone you hear a radio station?

I think if you are writing something that you are trying to design for someone else to like that is not necessarily you're demographic, it is a much harder road.

Selling to people who actually want to hear from you is more effective than interrupting strangers who don't.

When you are starting a new business you don't want to go after giant markets. You want to go after small markets and take over those markets quickly.