Niche Content Quotes

What I've become good at is bringing things that aren't necessarily mainstream to the mainstream.

The beauty of Netflix is, their job is to put stories out there, and not stories that appeal to everybody, which is maybe NBC's job?

One of the main pitfalls of any theoretically 'niche' show is that you spend too much time on the 'niche' and not enough time on the 'show.'

Commercial books don't even get covered. The reason why so many book reviews go out of business is because they cover a lot of stuff that nobody cares about. Imagine if the movie pages covered none of the big movies and all they covered were movies that you couldn't even find in the theater?

Netflix has always had this interesting ability to get non-mainstream content to be watched by the mainstream.

When you are producing for ABC, you are producing for a big tent network. So when you are thinking about your story lines and characters, you are thinking about broad appeal. When you are producing for a niche interest, you are producing for a different audience.

What's great about cable is that the ceiling of expectation is lowered because fewer people have to tune in for it to be a success. You don't need 23 million people a week like you do in broadcast.

The kind of content I want to be part of is hardly made.

Non-studio entities can experiment with storytelling that might be too niche... for a studio.

For so long, TV consisted of a limited number of shows a year, and those shows had to appeal to as many people as possible. The joy of TV now is that shows don't have to be broad anymore - they can be small, weird, and niche.

I think the idea that television has evolved to this place of real thematic richness and the fact that you no longer have to get 10 million people to watch your show in order to propagate its survival are the best things that have ever happened to storytelling in this medium.

In TV, you can carve out a beautiful little niche like 'Breaking Bad' did. Like 'The Wire' did. Like 'Homeland' did.

One of the nice things about the Internet is you can do a comic that's just for Ph.D. students, or for truck drivers, and you get to reach all of them without having to satisfy the other 99%.

I thought A Prairie Home Companion would be an interesting thing to do for a summer or so. Public radio was just seven years old in 1974. It was a tiny organization in which a lot of things got started simply because there was all this time to fill. If you wanted to do an hour on Lithuanian folk dancing, you probably could have done it.

The thing about the Internet is that you can write something... for a very narrow audience and make a living at it.

What's amazing is that the Web enables you to build a kind of channel that wouldn't have made sense for cable, in the same way cable enabled you to build content that wouldn't have made sense for broadcast. You couldn't have done CNN with the broadcast networks; you couldn't have done MTV with the broadcast networks.

There are a lot of podcasters that are females of color. And I think that we should be allowed to tell a very specific kind of story. And if you don't like it, you don't like it. But if you do, enjoy the tea! Sip that tea.

It's very, very hard to create something that is big these days because you have niche markets - and, you don't necessarily need to be big; the show is specifically created for a small group of people. You know, if it's on the USA network, well, then a small group of people is fine.

All Internet comedy is niche comedy. If you do an Internet video about Halo, every Halo fan will send it to every other Halo fan. But if you did an episode of a network comedy that parodied Halo, most of your audience wouldn't even get it.

Film used to have to be niche and find its audience in a little art house cinema, and TV had to work for everybody. And now it's kind of flipped where there's so many platforms that TV can be incredibly niche.

I do feel like, because my podcast is so specific, I've been really fortunate in that the kind of people it attracts tend to have interests that run with mine.

I still buy CDs and DVDs, but generally for more obscure material.