Jimmi Simpson Quotes

I'm constantly obsessing about brand. I think of my books in terms of brand. I think of my blog articles in terms of branding. How does it fit my branding? I think in terms of demographics.

My website, my email magazine, my blog, my books, my corporate seminars, and my public seminars all create the ability for social media to work and all build reputation and ranking.

Just as performers, I think you'd be an idiot not to utilize YouTube.

It's not about creating something that eight billion people would like. It's about creating something and being able to reach the maybe, like, one million people that would like it a lot.

I think YouTube has been super instrumental in our success as well, because I think there's something really important about seeing and hearing what we're doing.

I always point people to the article '1,000 True Fans' by Kevin Kelly. If you choose your thousand ideal customers or readers properly and find the single author blog that targets that audience, you never have to do any more marketing. You're done. That is a lesson that very few product developers and marketers have learned, and it's unfortunate.

I use trolling tactics to build my brand.

I actually started my YouTube channel by accident! I was growing a fan base without even knowing it, and it's all in my book 'Is You Okay?'

The reason I created a YouTube channel was because I can connect on a more personal level and be more detailed, within 10 minutes, of my life and what I do on a daily basis.

I don't really care if people don't like me. The only thing I care about is if they are reading my website.

The key thing is, always put the right content on the right network, on the right platform, make it great, and then figure out how to monetize it.

I've never done much to try to build an audience.

I wasn't into social media at all, but when I decided I was going to put out my own music, I said, 'Okay, I'm just going to post it.' And that's when it started its rounds on the Internet, and people started to take an interest in me.

I always knew that content was the best way to sell things, but my thing was, why sell other people's stuff if I have a point of view?

The videos I put on YouTube have expanded my audience beyond what I could have done at just a Hamburger Mary's. People saw the videos, started booking me, and literally 40-plus countries and thousands of gigs later I can basically say that YouTube has bought me a house.

With social media, you take the good and the bad of it. You have to make the most of the opportunities. You can use social media to your benefit to expand your character and gets eyes on you and what you're doing.

People ultimately get what they deserve on TV. What people end up watching is what the advertising end up glomming onto and promoting.

It's quite strange in fashion, and it's probably the same with movies and acting - the big choice is between being radical, making a choice that will be more specific that will reach less people but will be very strong and very directional, and making a choice that will be more popular and catch the interest of a large group of people. Sometimes people are trying to push you in one direction or another.

Writing is a key differentiator. I've used it for 14 years. Writing will not just lead to differentiation. Writing is the credibility you need to create buyer confidence

There are obviously people who want to be very niche, but I think for the most part everybody is trying to reach a larger audience.

You're not going to stay in business, the business of making movies very long because you need the resources in order to keep going. So you have to try and find a niche audience or some kind of audience that has the same likes, dislikes and aesthetic sensibilities that you have.

The great thing about the Internet is, it has made it easier for people who are clever and resourceful to promote themselves.

I'm one of those YouTubers who doesn't daily-vlog, so my life may seem very open, but my audience only really sees probably 50%. I keep a lot to myself, and I cherish the things that are for me and the people closest to me.

One of the things that's funniest about the entertainment industry and comedy is that people go 'Oh, you're great, but I don't know what to do with you.' The great thing about the Internet is that nobody has to figure out what to do with you. You can figure out what to do with you, and you can say, 'I made this thing, and I'm going to put it out, and now if people want to come see me and buy things from me they can.'

I think that with the Internet, it has given a lot of people the opportunity to get themselves out there to the masses. But it's easy to group everyone that's on the Internet together. I try to cross and jump around between genres and different styles, kind of find my own niche.