Seth Godin Quotes

It's not about creating something that eight billion people would like. It's about creating something and being able to reach the maybe, like, one million people that would like it a lot.

I'm always aware of who my core audiences are and I serve that niche.

You can make movies for a select audience, but you have to market it to them. You can make movies for a select audience, but you have to market it to them.

The thought of making work that's easily consumed and quickly forgotten - what's the point? I want my work to be cohesive, to age and improve like old leather.

I've known since day one of working on 'Spring Awakening' - back in 1999 - that it was special.

I made a decision to write for my readers, not to try to find more readers for my writing.

I'd rather have 100,000 people who really get what I'm doing and like it for what it is than a million who can take it or leave it.

I've found that if you just try to make the film you want, you'll find the right audience. If you try to please everyone, you're going to make really boring films.

I am a cynical optimist. Big opening weekends are like cotton candy. The films you will remember over time are the films that stick in the consciousness of the audience in a good way.

I find that it's not the numbers but the quality of the audience. That's why it got to be such a big thing when I left Microsoft, because I had an interested audience; not huge, but passionate. The passionate ones are the ones who change society.

You can't expect to connect with everybody, and that's all right. The more I make films, I'm learning that you don't have to make films for everybody. A film can be made for a smaller group of people than that, and it still warrants an existence.

I look at it like this: you may only sell 20,000 to 100,000 albums. But those albums are going to be heard by future doctors, lawyers, judges, firemen, etc. Those albums are being sold to the right people that move society. They're interested in what you have to say.

We're not trying to be everything for everybody. We're not trying to please the masses.

I believe now we're in such a niche-land in media that you have to super-serve your niche rather than try to be everything to everyone, because if you do that, instead of making your group care, nobody cares.

My strategy isn't just to get the biggest audience; it's to get a loyal audience.

It's more important to have the one million diehard fans than to have 54 million people who aren't necessarily fans, or they might have liked one thing you said or one video.

To offer women something that feels more about investing in something and less about being disposable is a complete corrective to the world we live in

You're not going to stay in business, the business of making movies very long because you need the resources in order to keep going. So you have to try and find a niche audience or some kind of audience that has the same likes, dislikes and aesthetic sensibilities that you have.

As a writer, author, creator of something the fact that people are still interested, is fantastic.

I always point people to the article '1,000 True Fans' by Kevin Kelly. If you choose your thousand ideal customers or readers properly and find the single author blog that targets that audience, you never have to do any more marketing. You're done. That is a lesson that very few product developers and marketers have learned, and it's unfortunate.

I just want to make music that matters, that people will remember for a long time.

The fact is that, unless you are very good, most first movies are too long, and you lose your rhythm and your audience over two or three hours.

Sometimes it doesn't matter too much what choice you make, as long as you make it quick and stick to it.

Everything you do matters to all of us forever.

There were a few things that went into it. When you're doing something you're trying to be your audience at the same time, so if somebody tells me that this is a movie about retired opera singers, you think 'maybe I'll wait for it to come to DVD'. You're not rushing off to see it.