Emotional Appeal Quotes

I have to have an emotional connection to what I am ultimately selling because it is emotion, whether you are selling religion, politics, even a breath mint.

People still love a good story, and I don't think that will change.

American politics is theatre. There is a frightening emotionalism at national conventions.

Facts are not liberals' strong suit. Rhetoric is.

Politicians are waving the diaper as often as they wave the flag.

Would you persuade, speak of interest, not of reason.

The public is composed of numerous groups whose cry to us writers is: 'Comfort me.' 'Amuse me.' 'Touch my sympathies.' 'Make me sad.' 'Make me dream.' 'Make me laugh.' 'Make me shiver.' 'Make me weep.' 'Make me think.'

It's the emotion of it that hits me, more than anything technical.

The design of Rhetoric is to remove those Prejudices that lie in the way of Truth, to Reduce the Passions to the Government of Reasons; to place our Subject in a Right Light, and excite our Hearers to a due consideration of it.

Politicians, please, think of yourselves! Move to help Terri Schiavo, and no one will be mad at you, and you'll keep a human being alive.

When people want to inspire you to turn against some group of people, they'll often use empathy.

That's the whole point of good propaganda. You want to create a slogan that nobody's going to be against, and everybody's going to be for. Nobody knows what it means, because it doesn't mean anything.

Most young people haven't used their storytelling skills since they were 8 or 9 or 10 and wanted to persuade Mom and Dad to take them to the ball game.

'The Lucky One' is at its heart a romance novel, elevated however by Nicholas Sparks' persuasive storytelling. Readers don't read his books because they're true, but because they ought to be true.

There are two kinds of films: the ones that are devoid of logic but can still hijack the audience, and those that can win them over with logic. Both kinds can succeed, and I like to work in both.

Hate, hunger, and pride make better levers of propaganda than do love or impartiality.

He who wants to persuade should put his trust not in the right argument, but in the right word. The power of sound has always been greater than the power of sense.

When people want to inspire you to turn against some group of people, they'll often use empathy. When Obama wanted to bomb Syria, he drew our attention to the victims of chemical warfare. And in both of the Iraq wars, politicians said, "Look at the horrific things that are happening." I'm not a pacifist. I think the suffering of innocent people can be a catalyst for moral action. But empathy puts too much weight on the scale in favor of war. Empathy can really lead to violence.

Charisma is the ability to influence without logic.

Logic can convince but only emotion can motivate.

Who speaks to the instincts speaks to the deepest in mankind, and finds the readiest response.

Well, for people who want to write best sellers, the best advice I can give is to say that the novel has to engage the reader emotionally.

I prefer when movies target my heart instead of my mind.

A vast sector of modern advertising... does not appeal to reason but to emotion; like any other kind of hypnoid suggestion, it tries to impress its objects emotionally and then make them submit intellectually.

The art of propaganda lies in understanding the emotional ideas of the great masses and finding, through a psychologically correct form, the way to the attention and thence to the heart of the broad masses.