Dennis Ritchie Quotes

A well-conceived product excels at what it does. It's close to being functionally flawless - like a Ziploc bag, a radio from Tivoli Audio, a Philips Sonicare toothbrush, a Nespresso coffee maker or Google's home page.

Design should be easy in the sense that every step should be obviously and clearly identifiable. Simplify elements to make change simple so you can manage the technical risk.

Make each product the best it can be. Focus on form and materials. What we don't include is as important as what we do include.

Does anyone recall hippies designing things for Generation X? Does anyone recall the elegance of that? How design was about making things simpler?

The K.I.S.S. (Keep It Simple, Stupid) principle was pounded into my head in school and I still follow it today in most of my designs. I know that my most successful efforts are the simplest. I always find myself trying to subtract detail from design concepts in an attempt to distill the idea down to the most basic communication tool.

The way to do good basic design isn't actually to be really smart about it, but to try to have a few basic concepts.

Any time you see signs or labels added to a device, it is an indication of bad design: a simple lock should not require instructions.

The hardest part of design ... is keeping features out.

Simple and intuitive design is what inspires and drives me.

Simplicity design axiom: The complexity of the information appliance is that of the task, not the tool. The technology is invisible.

Really successful designs can be created without software produced "special effects." Identities do not NEED bevels, gradations, 3-D imagery, Web 2.Oh-Oh and other oh so "special" treatments to be great design solutions for clients.

Good design is a lot like clear thinking made visual.

Conceptual integrity is the most important consideration in system design.

The design is done when the problem goes away.

I like games that are simple. Not games that are trivial, but also not games that require you to invest a week or to relearn something. I like games that you can just pick up, sit down in front of, and get going.

As for a picture, if it isn't worth a thousand words, the hell with it.

I'd make my whole collection with just one square of fabric. I wouldn't do anything else; everything had to be made from one square. This is just one example.

Goal we've always had for design at Apple is to create solutions that are inevitable.

With the Solaris, however, I wanted to design a very simple, elegant dress watch

...your Web browser is Ronald Reagan.

The greatest architectural illusion is not Baroque fancy or Victorian flamboyant, but minimalism.

Keep it simple: In general, interfaces should use simple geometric forms, minimal contours, and a restricted color palette comprised primarily of less-saturated or neutral colors balanced with a few high contrast accent colors that emphasize important information. Typography should not vary widely in an interface.

My architecture is easy to understand. And enjoy. I hope it also is hard to forget.

"Simple" is a tricky word, it can mean a lot of things. To us, it just means clear. That doesn't always mean total reduction, or minimalism - sometimes, to make things clearer, you have to add a step.

Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.