Dave Morin Quotes

Any time you see signs or labels added to a device, it is an indication of bad design: a simple lock should not require instructions.

I think it's really important to design things with a kind of personality.

Products have to be designed in a way that they are comprehensible.

Computers are scary. They're nightmares to fix, lose our stuff, and, on occasion, they crash, producing the blue screen of death. Steve Jobs knew this. He knew that computers were bulky and hernia-inducing and Darth Vader black. He understood the value of declarative design.

If we want users to like our software, we should design it to behave like a likeable person.

It's not enough to have a hacker culture anymore. You have to have a design culture, too.

Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.

Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.

Good design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition.

Design should be easy in the sense that every step should be obviously and clearly identifiable. Simplify elements to make change simple so you can manage the technical risk.

Consumers have zero time for products that are not simple, intuitive, and attractive to use. This is especially true with Internet products, where clean and useful design is a prerequisite to keeping anyone on your site for more than 30 seconds.

We have always thought about design as being so much more than just the way something looks. It's the whole thing: the way something works on so many different levels. Ultimately, of course, design defines so much of our experience.

Good design makes a product understandable.

A user interface should be so simple that a beginner in an emergency can understand it within ten seconds.

The design should make the product speak to you.

Integrating breakthrough technology into everyday products is always a challenge; at the same time, this is exactly how design makes tech products easily adoptable in life.

Design accelerates the adoption of new ideas. And many of these ideas are important for designers to show that there is a way. When you see things through that lens, you realize it applies to any industry and any form of design.

I feel that it's lovely when, as a user, you're not aware of the complexity.

When I design, I think about the desire someone might have for it and why. I want them to fall in love with it.

I'm not a mother of children, but I'm a different type of mother where my approach to design is more in line with nature. It's less about dictating and more about editing and listening and allowing something to grow. So I nourish and let the material express what it wants to be.

Design has always been at the heart of our business.

What I believe is that Nintendo is a very unique company because it does its business by designing and introducing people to hardware and software - by integrating them, we can be unique.

When a device as simple as a door has to come with an instruction manual—even a one-word manual—then it is a failure, poorly designed.

In design it is important to shoe the effect of an action. ... Feedback is critical.

Good design is also an act of communication between the designer and the user, except that all the communication has to come about by the appearance of the device itself. The device must explain itself.