Good design is honest.
An honest design communicates solely the functions and values it offers. It does not attempt to manipulate buyers and users with promises it cannot keep.
Good design is not an applied veneer.
Really successful designs can be created without software produced "special effects." Identities do not NEED bevels, gradations, 3-D imagery, Web 2.Oh-Oh and other oh so "special" treatments to be great design solutions for clients.
When something's made in the smallest volume - as a one-off couture piece - or in large quantities, deep care is critical to determine authentic, successful design and, ultimately, manufacture.
Design works if it's authentic, inspired, and has a clear point of view. It can't be a collection of input.
When you are having fun and creating something you love, it shows in the product. So when a woman is sifting through a rack of clothes, somehow that piece of clothing that you had so much fun designing speaks to her; she responds to it and buys it. I believe you can actually transfer that energy to material things as you're creating them.
Fashion is born by small facts, trends, or even politics, never by trying to make little pleats and furbelows, by trinkets, by clothes easy to copy, or by the shortening or lengthening of a skirt.
The artistic taste of the Catholic priests is appalling and I am most anxious to have a Catholic church in which everything is genuine and good, and not tawdry and ostentatious.
The worst thing is to be a designer and create work that isn't honest. You have to be honest. Otherwise, you'll always be a reaction to what other people do and you'll always be one step behind.
Let us have no machine-made ornament at all; it is all bad and worthless and ugly.
