Good design is good business.
Here's the thing about Apple technology: once you own a piece, you want to use it.
To design a desk which may cost $1,000 is easy for a furniture designer but to design a functional and good desk which shall cost only $50 can only be done by the very best
I've tried plenty of telephones. I tried to get into the Samsung Galaxy and the Blackberry, but the iPhone is just too easy to use. The camera takes clear pictures and the phone itself looks great. Like all Apple products, it kind of just makes sense.
Good design doesn't date. Bad design does.
For me, if I can design beautiful things that have the price be lower, I am thrilled.
I don't believe in naming clients to get press. I hated it when I was a couture client. If the dresses don't sell themselves, there is something wrong.
There is still a real need for good quality architecture, not paper architecture, but the real stuff.
Good design doesn't date.
A well-conceived product excels at what it does. It's close to being functionally flawless - like a Ziploc bag, a radio from Tivoli Audio, a Philips Sonicare toothbrush, a Nespresso coffee maker or Google's home page.
Fashion isn't interesting when it comes from an uninspired place. It's like voodoo; we don't want things that are soaked in blood, sweat, and tears. I adore life, and I'm very easygoing - and it shows in my work.
It's always an honor to put on an England shirt, but this one is different - it makes you really feel fast; plus, it's light and fits nicely.
