Bill Gates Quotes

Macintosh felt like a system. As I learned more, I felt like I was able to guess how new things would work. I felt like the bugs in my programs were more my bugs and not things I misunderstood.

The Internet is full of choices, and nobody is going to make the choice to use a product that is hard to use or unattractive.

One of the things that... I've seen Nintendo do so well is provide a user interface that is intuitive, easy to navigate, easy to execute against - and in our view, that's exactly what we've done on DSi.

I appreciate all the devices the Windows people are coming up with, but the operating system... I just want to smash it.

Macs are not intuitive. It's intuitive to the person who created it. It's not intuitive to me.

There's a fundamental problem with how the software business does things. We're asking people who are masters of hard-edged technology to design the soft, human side of software as well. As a result, they make products that are really cool - if you happen to be a software engineer.

I have discovered that there are two types of command interfaces in the world of computing: good interfaces and user interfaces.

If we want users to like our software, we should design it to behave like a likeable person.

Unix has, I think for many years, had a reputation as being difficult to learn and incomplete. Difficult to learn means that the set of shared conventions, and things that are assumed about the way it works, and the basic mechanisms, are just different from what they are in other systems.

One of the problems with computers, particularly for the older people, is they were befuddled by them, and the computers have gotten better. They have gotten easier to use. They have gotten less expensive. The software interfaces have made things a lot more accessible.

UNIX is basically a simple operating system, but you have to be a genius to understand the simplicity.

Any product that needs a manual to work is broken.

I could open a thousand Excel documents and still never think to scroll past a wall of empty rows to see if, hidden beneath them, there is a tab I need to click. Just doesn't occur to me. Because, design.

For much of its existence, design was all about convenience. We wanted to hide technology so that users are not distracted into thinking about the tools they use.

To write a kernel without a data structure and have it be as consistent and graceful as UNIX would have been a much, much harder challenge.

We want the average person to use it and think that it makes the experience of using Pinterest better.

Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You don't have to study physics to understand the laws of motion to drive a car. You don't have to understand any of this stuff to use Macintosh.

We want to build technology that everybody loves using, and that affects everyone. We want to create beautiful, intuitive services and technologies that are so incredibly useful that people use them twice a day. Like they use a toothbrush. There aren't that many things people use twice a day.

We've tried to simplify the site because some people found it too difficult to use and were intimidated by it.

Microsoft's new OS, Windows 7, may finally be a worthy successor to XP, eliminating the clutter of Vista and letting users get to what they want to use without the fuss. All this, while remaining compatible with their IT departments' demands for scalability and custom implementations.

Good technology is intuitive - the cellphone forces you to become an engineer.

When a device as simple as a door has to come with an instruction manual—even a one-word manual—then it is a failure, poorly designed.

Putting Windows [3.11] on top of DOS is like putting whipped cream on a road apple [horse poop].

One of the things I've been working on for the past few months is a radical simplification of the interface.

Good design makes a product understandable.