Peter Levine Quotes

I think it is important for software to avoiding imposing a cognitive style on workers and their work.

One of the important lessons of the Internet is, how easy it is to get things done completely shapes what gets created. For that reason, technologies like Amazon's cloud service are very important. Even if they aren't technically impressive, they make things easy to do.

The wonderful thing about Apple technology is just how intuitive it is.

Technology has to be invisible. Transparent. Just simple.

Good technology is intuitive - the cellphone forces you to become an engineer.

Taken as a whole, consumer technologies have made startling advances, but they still are not as easy to use as they should be.

I'm known for being very enthusiastic about using technology. A lot of the attraction is the way that it streamlines the process and takes a lot of the drudgery out of it.

Software options proliferate extremely easily - too easily, in fact - because too many options create tools that can't ever be used intuitively. Intuitive actions confine the detail work to a dedicated part of the brain, leaving the rest of one's mind free to respond with attention and sensitivity to the changing texture of the moment.

People don't want lots and lots of single purpose devices. They do not want to have to learn how to set up something for photos, another thing for music, another thing for video.

The computer cuts my production time in half. I love it.

Basically, I want to make all of humanity more efficient by exploiting the human cycles that get wasted.

I have always believed that technology should do the hard work - discovery, organization, communication - so users can do what makes them happiest: living and loving, not messing with annoying computers! That means making our products work together seamlessly.

The computer is very good for me; I can magnify my work very easily.

One of the problems with computers, particularly for the older people, is they were befuddled by them, and the computers have gotten better. They have gotten easier to use. They have gotten less expensive. The software interfaces have made things a lot more accessible.

My goal is to simplify complexity. I just want to build stuff that really simplifies our base human interaction.

A computer shall not waste your time or require you to do more work than is strictly necessary.

You don't have to know how to build an automobile or a television set or a laptop to know how to use it.

Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You don't have to study physics to understand the laws of motion to drive a car. You don't have to understand any of this stuff to use Macintosh.

Most photo apps before asked something of the users. They said, 'You produce, act, and perform.' 'Instagram' said, 'Let us take care of the secret sauce.'

At the core of the products we build, I want to think about productivity centered around people.

The unique value that Microsoft can add is around productivity and platforms. Productivity is broadly something we can uniquely do.

Productivity doesn't have to be complicated. It can be easily boosted through a manageable combination of the right tools, resources, and habits to make the most of your time.

I have sometimes thought the power of computers had exceeded our ability to use them, but Mr. Jobs and his team kept giving us devices that made indispensable things easier in ways you never thought of.

Quite apart from the prestige of technology, people do, after all, prefer a simple idea to a complex one.

What users want is convenience and results.