Apple excels at taking existing concepts - computers, MP3 players, conceit - and carefully streamlining them into glistening ergonomic chunks of concentrated aspiration.
We tend to credit those who create an idea, not those who perfect it, forgetting that it is often only in the perfection of an idea that true progress occurs. Putting sixty-four transistors on a chip allowed people to dream of the future. Putting four million transistors on a chip actually gave them the future.
Creating a new theory is not like destroying an old barn and erecting a skyscraper in its place. It is rather like climbing a mountain and gaining new and wider views.
Usually, if you have a new idea, you very rarely break through to anything like recognizable development or implementation of that idea the first time around - it takes two or three goes for the research community to return to the topic.
But we did see the process develop. I remember going to the Rocket Pictures base and they had something like 40 people there, drawing. They didn't know what the characters looked like yet and I remember on the walls seeing 30 or 40 different versions of Juliet. So, it was then that I realised that someone's got to come in and make some really executive decisions.
Sometimes you come up with an idea when you're going out for a job, and then when you actually get into dissecting the world, you end up changing your approach, just because that's the way art goes sometimes.
Language, if it throws a veil over our ideas, adds a softness and refinement to them, like that which the atmosphere gives to naked objects.
