Kara Swisher Quotes

If you are going truly viral, you don't need press. I mean, MySpace grew for a very long time without any press.

Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit.

I think YouTube has been super instrumental in our success as well, because I think there's something really important about seeing and hearing what we're doing.

Blogging can generate a great deal of traffic to your online business.

When people are making the decision to put a piece of content online, they really do truly want to get it in front of the largest audience.

Social media is key to promoting the editorial posts on my website.

It turns out that social networks drive a heck of a lot of traffic to blogs.

Social media is a great way to get discovered in the industry because it's free, it's worldwide, and everyone's on it - a very powerful combination.

Publishers can use realtime ad technology to build their brand on the realtime web. Realtime ad technology gets their hottest content in front of users seconds after it is published, ensuring that their content gets shared and becomes viral before their competitors.

On the Twitter media team, we believe that tweets drive TV tune-in.

I think social media is... really cool in the sense that I don't think that a writer like me would've found a readership if maybe Instagram wasn't there.

One of the best and often overlooked traffic sources online is LinkedIn.

Founders always say, 'I'm going to 'make my thing go viral' - that doesn't mean just adding a share button.

The key thing is, always put the right content on the right network, on the right platform, make it great, and then figure out how to monetize it.

Before the term 'viral video' came out, we used the mass media to our advantage.

To me, mass media is when you are able to use a platform to reach an audience on a large, global scale, and I think YouTube has certainly achieved that and is still finding ways to bring a wider range of content to its audience.

Nobody knows what goes on behind the scenes with a YouTuber.

I started making videos to post just for my friends to see, and people really liked them. One day, I realized they had a couple thousand views on YouTube - I hadn't even known other people were watching them.

I think that having a platform and having a voice to be seen by people beyond the classical ballet world has really been my power, I feel.

You go to a Japanese restaurant and have a wonderful dish, and the thing to do is take a picture with your phone, put it on Facebook, and see how many likes you get. If you don't share your experiences, they don't become part of the data processing system, and they have no meaning.

My work is entertainment, and I look at what entertains people, whether it's a selfie video or a music video.

People come to a show, then they go back to their neighborhood, and it has become like word-of-mouth. Everybody loves to turn somebody on to something. It kind of just snowballed.

When you say 'follow me on Twitter,' and you get 10 million people to follow you - you just leveraged your influence to add value to an app that you have no ownership in.

I've never done much to try to build an audience.

Social media and digital media will help us develop new fans and connect with our existing fans. It is an area we had to have our entire fingerprints on.