Kimbal Musk Quotes

Social media is key to promoting the editorial posts on my website.

A writer can't afford to just focus on writing and leave marketing aside in today's competitive market.

When people are making the decision to put a piece of content online, they really do truly want to get it in front of the largest audience.

If somebody crafts an interesting tweet that'll lead me to their blog, I'm going to their blog.

Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media.

On my posts, I would tell people, 'If you like this, give it a share.' If you go online and look at my videos, you might see where I have 80,000 likes, but 525,000 shares. That's where you gain more people as followers coming in. It took me a second to learn it all, but now that I have, it's been a blessing and a curse.

Founders always say, 'I'm going to 'make my thing go viral' - that doesn't mean just adding a share button.

After 'Punk'd,' my company Katalyst did a deal with AOL to produce short-form content for the Web. At that time it was a different game. If you got front-page coverage on any popular website, you could probably get a push.

Social media buzz can lead to huge successes when people spread the word about something they love and want to share. But authors creating their own buzz? Making their own noise? It's hard to make a lot of noise on our own about our own work. Except, sadly, negative noise.

You've got to be very cognizant of the correlation between social media links and business because they don't always correlate as highly as people would like.

One of the things that is counterintuitive about BuzzFeed is that there's not a natural corollary to what we're doing because it isn't possible to distribute content through word-of-mouth in print.

We're more interested in someone writing a really great answer that's going to be read by thousands or tens of thousands of people over the next few years as it stays on Quora and as it gets distributed on the Internet.

Publicists cater to bloggers because they can play them; bloggers cater to publicists because they want their ads.

There is no rivalry between Google and traditional advertising.

While some debate its helpfulness at generating monetizable traffic, when Digg points to a story, huge audience spikes quickly follow.

Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit.

Companies like Pinterest and Twitter did not become sensations because of Google search but because of the many ways users find out about great sites.

Brands, musicians, and public figures were among the first to embrace video on 'Instagram', and we've been impressed with how brands have extended their reach with video ads.

The more content you share, the more opportunity people have to see it and engage with it.

Social media is a great way to get discovered in the industry because it's free, it's worldwide, and everyone's on it - a very powerful combination.

I've definitely pitched some viral ideas and do have a pretty good understanding of the Web.

It's nice to have video play, radio play but as long as I can work my virals on the Internet, or yet get it out to where people hear it and can see it anytime, I'm cool.

I think YouTube has been super instrumental in our success as well, because I think there's something really important about seeing and hearing what we're doing.

Not only is a LinkedIn group free to create, it can enable you to offer your professional network a vibrant, useful information resource, all while driving traffic to your site and increasing sales.

While it may be difficult to get on the front cover of a major magazine, you can create marketing strategies and opportunities by being featured in a popular niche blog.