It sometimes becomes difficult to tell when you're even creating a buzz. You know, everything in this game, it so relies on timing that that part is really important, and it's something that everyone tries to pay a lot of attention to.
People who can spread ideas regardless of what those ideas are, win.
Founders always say, 'I'm going to 'make my thing go viral' - that doesn't mean just adding a share button.
Once an ebook hits the Kindle Top 100, sales tend to snowball as new customers discover it in greater numbers.
With Spotify, people don't get it until they try it. Then they tell their friends.
In order for a service to be social, you've really got to start from the ground up. The fact that almost a third of the U.S. population have even heard of Spotify is really because they've seen it on Facebook and friends have been sharing.
The ice bucket challenge went viral in 2014, partly because it was so much fun to watch videos of celebrities or friends dumping ice water on their heads. Videos of people in the challenge have been watched more than 10 billion times on Facebook - more than once per person on the planet.
Companies like Pinterest and Twitter did not become sensations because of Google search but because of the many ways users find out about great sites.
Word of mouth is the most effective means of communication.
Brick-and-mortar at the end of the day matters because viral is great, but it comes and goes as fast.
No money has ever been spent on 'Peaky Blinders' in terms of publicity, there's no massive campaign - because it's the BBC you just get the trailers. But what's happened is people have found it for themselves and I think the loyalty is greater when people find than when they're told to watch something.
The more we spread the word, the further it will go and more it will change!
Ideas that spread win.
The laws of business physics have been broken in terms of how many customers you can acquire and how fast. No one in history has ever acquired 450 million customers in the same amount of time that WhatsApp did.
Don't spam your music to people... let the people around you share it.
I actually got an initial sense of how big 'Outlander' was going to be on Twitter. We're all on there to help promote the show and also interact with the fans.
As wild and anarchistic as 'Deadpool''s marketing was in using the Internet, its viral pieces and billboards, 'Logan' was the opposite. We went really analog and old-fashioned, much like the movie itself.
When I gave a talk at TEDx, I thought that if I did a good job, the video might go viral.
Our task is to create memes... Launch your meme boldly and see if it will replicate.
To the casual observer, the Dropbox demo video looked like a normal product demonstration, but we put in about a dozen Easter eggs that were tailored for the Digg audience. References to Tay Zonday and 'Chocolate Rain' and allusions to 'Office Space' and 'XKCD.' It was a tongue-in-cheek nod to that crowd, and it kicked off a chain reaction.
The [film] industry, from the franchise on, has dramatically changed, not just with us, but with social networking. The social working has changed dramatically, especially in the way you promote films. It's instant.
I want word of mouth to be our biggest voice.
The power of publicity is more important than advertising.
We're living in an era where word-of-mouth is on steroids.
After 'Punk'd,' my company Katalyst did a deal with AOL to produce short-form content for the Web. At that time it was a different game. If you got front-page coverage on any popular website, you could probably get a push.
