David Droga Quotes

Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit.

Companies like Pinterest and Twitter did not become sensations because of Google search but because of the many ways users find out about great sites.

Advertisers now have a highly targeted opportunity for aligning their brands alongside the entertainment experience people are enjoying on YouTube.

Word of mouth and the Internet are the only press we have left.

I've definitely pitched some viral ideas and do have a pretty good understanding of the Web.

The power of Facebook is not only in the vast size of the connected audience, but also in the quality of the social ties and interactions that occur within the network. The Facebook social graph fuels our mantra 'Try it for free', 'Share it if you like it', 'Buy it if you love it.'

Today you can start a blog, build an audience, and give the advertising slots to AdBrite or Google AdSense.

We use social media as an adjunct to my total media/market outreach.

When people are making the decision to put a piece of content online, they really do truly want to get it in front of the largest audience.

If you are going truly viral, you don't need press. I mean, MySpace grew for a very long time without any press.

One of the things that is counterintuitive about BuzzFeed is that there's not a natural corollary to what we're doing because it isn't possible to distribute content through word-of-mouth in print.

The whole point of social media is continuity and continual engagement.

If somebody crafts an interesting tweet that'll lead me to their blog, I'm going to their blog.

In order for a service to be social, you've really got to start from the ground up. The fact that almost a third of the U.S. population have even heard of Spotify is really because they've seen it on Facebook and friends have been sharing.

A sign now of success with a certain audience when you do a short comedy piece, anywhere, is that it gets on YouTube and gets around. It's always something you're thinking about unconsciously.

It's very easy to make a viral video, but longevity and consistency, that's hard.

Just as performers, I think you'd be an idiot not to utilize YouTube.

I think video advertising is a hugely compelling medium.

I started making skits, and I started, like, getting more followers, and, like, my friends told their friends, like, 'Oh, she actually be funny.'

I need some more followers! I need to get my stats up to a million so I can make any movie with The Rock I want!

Trump has moved campaigns into a post-advertising era with a total reversal of spend from paid to earned media.

I was surprised to know I had so many hits on YouTube.

With social media, if you have a viral video people can like what you do and it's homegrown and very organic.

I think YouTube has been super instrumental in our success as well, because I think there's something really important about seeing and hearing what we're doing.

TikTok helped me change my life. TikTok brought my song to several different audiences at once.