Online Reach Quotes

I dislike the phrase 'social media.' 'Social media' is merely a way to describe new tools in an old and narrow paradigm where we measure success by how many people are reached.

A sign now of success with a certain audience when you do a short comedy piece, anywhere, is that it gets on YouTube and gets around. It's always something you're thinking about unconsciously.

I went from having 50 listeners to 50 million listeners.

I have a huge underground following on the web.

Before the term 'viral video' came out, we used the mass media to our advantage.

To me, mass media is when you are able to use a platform to reach an audience on a large, global scale, and I think YouTube has certainly achieved that and is still finding ways to bring a wider range of content to its audience.

Social networking helps reach people easier and quicker.

I did a rendition of 'Billie Jean' which is on my Soundcloud. I put it on Twitter, and it got about 3000 hits that day.

Small businesses should have the same ability to reach customers as powerful corporations. A blogger should have the same ability to find an audience as a media conglomerate.

I think of our readers as young, conscious people. We can't underestimate how far-reaching our content is, especially these days.

If you game Facebook and Google in the right way, then you can achieve a mass audience.

Technology gives big access, and you get more people who are interested in fashion. You can reach many more people now.

I think what AEW has done on social media is impressive. I think the amount of interest they've garnered is impressive.

The social marketing teams of big companies will always figure out a way to advertise on Snapchat. I'd like to create a space for people who have a lot of talent but not a lot of reach.

There are some sites that pay, but access to them is quite limited. And a very small chunk of the population uses the Internet. So, a director goes on YouTube only for better reach.

I think online is a better platform. If you look at the metrics, if you look at the delivery system, if you look at social - all of the things that online can do - TV can't compete.

There are people who have huge YouTube followings - whose every post gets hundreds of thousands, if not millions, of hits. But I don't think that's having the same impact as someone who has a regular presence on television, or both.

One of the nice things about the Internet is you can do a comic that's just for Ph.D. students, or for truck drivers, and you get to reach all of them without having to satisfy the other 99%.

A film can reach only the places which the distributor has promised you. Several films are not released internationally, and Web has that wide reach.

One Tweet can be heard 'round the world if the right people retweet it and the right people notice it on their feeds.

If nothing else, the Internet allows people to put their ideas out there and let the world decide whether they're worth paying attention to.

That's the great thing about incubating something on the web: you have the potential to go to other platforms. Every single platform has a different audience that you find.

The White House New Media team circulates multiple highlights each day of what people are looking for online - Twitter trending topics, popular Google searches, etc. - and it gives us a sense of what's breaking through, what isn't, and a sanity check for what the larger online population cares about at any given time.

The internet has created a transnational audience. If you publish something in the New York Times, it's read all over the world. Who knows how big this audience is or how long it will last.