Michael Seibel Quotes

You could have a zillion Facebook followers. Those people don't buy records. It's about a hundred to one...Record companies, they don't have any money, so they see social media as the free marketing... So... 'Billy, light yourself on fire and stand upside down, and that'll market the record.'

I want word of mouth to be our biggest voice.

I have to understand how we are going to market the movie. We view marketing as an extension of content creation... Every time a consumer sees our movie, in whatever form, our obligation is to entertain the audience.

When people are making the decision to put a piece of content online, they really do truly want to get it in front of the largest audience.

I always wanted to see if I could sell a movie to the public without doing any marketing because my philosophy was like, 'Hey man, I'm reaching my audience everyday. I'm twittering with them. I'm in direct contact with them on the podcast.'

If you're in business, and you don't understand how that word of mouth works, you won't be able to take full advantage of it, how to get full adoption by getting that network to talk about you.

If you could position the best platform media company around the world with the best content, we could get explosive growth.

We have a massive following and a loyal following. We've never bought a follower or any of that stuff that brands do, it's all organic.

Publishers can use realtime ad technology to build their brand on the realtime web. Realtime ad technology gets their hottest content in front of users seconds after it is published, ensuring that their content gets shared and becomes viral before their competitors.

Virality is not an accident. It is engineered. And that's why growth hackers beat traditional marketers.

I came up with Hotmail's viral marketing idea.

The translation of social media buzz does not really happen. Films do well through word of mouth.

With the birth of social media, a film gets left behind if the actors don't go and present their film and energy to the public.

The key thing is, always put the right content on the right network, on the right platform, make it great, and then figure out how to monetize it.

I wasn't into social media at all, but when I decided I was going to put out my own music, I said, 'Okay, I'm just going to post it.' And that's when it started its rounds on the Internet, and people started to take an interest in me.

Between Twitter and Facebook, early word of mouth for a film can destroy it immediately or take something you've never heard of and make it a huge hit.

We use social media as an adjunct to my total media/market outreach.

When I got a million subscribers, it just sort of snowballed from there because a lot more people show interest. They're like, 'Who's this? They've got a million subscribers; maybe I'll like their channel.'

We're more interested in someone writing a really great answer that's going to be read by thousands or tens of thousands of people over the next few years as it stays on Quora and as it gets distributed on the Internet.

One of the hardest things to do when you launch a channel is find a voice.

I like to think that the Internet and file sharing, if utilized properly and embraced, and I emphasize properly, is a high-powered marketing design.

If somebody crafts an interesting tweet that'll lead me to their blog, I'm going to their blog.

What I've learned is that the audience is constantly rotating. Just because it feels like I've said it, there are millions and millions of people that have still never heard of it.

I never understood why anyone would do magazines. Like, why would someone put their face out there so much? It's because those people reading magazines will go see the movie, so you do it.

You can't make money on advertising; you just have to seed the clouds. What you're after is word of mouth.