Chris Meledandri Quotes

If you can market smut and toilet paper, you can market movies.

There's a vast difference between marketing a movie and the movie itself. You try to cast as wide and broad a net as possible.

You've got the movie, distribution, and marketing. All are equally important, so educate yourself on how to do the best you can at each of them.

It's a good time to be in the content business though, the branded content business.

You can make movies for a select audience, but you have to market it to them. You can make movies for a select audience, but you have to market it to them.

I feel the film companies should pay for proper advertising to see that the movie will sell, instead of putting it on our backs.

Writers say many true things about their own experiences with publicity and promotion.

One of the hardest things to do when you launch a channel is find a voice.

I'm just saying if you want to reach large audiences, then rely on professionals, meaning people who are in the industry and are trained for it, rather than just idiot savants.

I always wanted to see if I could sell a movie to the public without doing any marketing because my philosophy was like, 'Hey man, I'm reaching my audience everyday. I'm twittering with them. I'm in direct contact with them on the podcast.'

Movies don't sit in the theaters for an entire summer like they did in 1982. Now you've got a two- or three-week shelf life so you need to have that awareness right off the bat. And in order to make a lot of people know about your movie, you need to be out there banging the drum and showing your stuff.

What I've learned is that the audience is constantly rotating. Just because it feels like I've said it, there are millions and millions of people that have still never heard of it.

If you could position the best platform media company around the world with the best content, we could get explosive growth.

I've always been really involved in figuring out who my audience is and how to reach them.

In other words, if you - the cost of promoting movies, the advertising and promotion of a movie, the budget is almost as large as the cost of the movie.

Across the board, Australian films need to have a lot more money spent on selling them.

I don't think it is wrong when you - when an actor goes and sells his film. I mean, it's salesmanship; you got to tell the world what you have. You got to tell them, 'These are my wares; please see how do you like them. If you like to buy them, please buy them.' There's nothing wrong in that.

I believe that in today's media landscape, we can create and distribute content on multiple platforms while remaining fresh and relevant.

The first challenge that every writer or creator of material faces is getting through the crowd so that the person you're trying to sell it to hears the pitch and is able to respond to it.

I'm always working and coming up with new and fresh ideas to keep my fans engaged and keep myself relevant.

In my Bengali films, I am involved with all the promotional activities, release date posters etc.

Founders always say, 'I'm going to 'make my thing go viral' - that doesn't mean just adding a share button.

The key thing is, always put the right content on the right network, on the right platform, make it great, and then figure out how to monetize it.

We didn't join YouTube until late 2008 because when we first looked at it, honestly, I viewed them as a competitor. But then it grew to the point where if you wanted to be part of the conversation, you had to be on YouTube.

At the end of the day it's our business to promote the fight however possible.