David Zaslav Quotes

It's a good time to be in the content business though, the branded content business.

To build a digital media company, you have to focus equally on content and technology. In content, you have to focus equally on the written word and video.

Working with lots of old media clients, I've had a front-row seat on the ascension of new social players and the decline of traditional news outlets. And it's clear to me that old media has an awful lot to learn from social media, in particular in five key areas: relevance, distribution, velocity, monetization, and user experience.

Use photos and videos often. The best startups post lots of imagery and videos. The worst ones? Text only.

I think the emotional appeal of a platform is what works. I think the old-media entities still have not figured out that part of the game plan.

You can have whatever platform you want, but without great content, you don't have anything.

Social media is kind of the same across the board, so you just have to know how to engage your audience, and you will be popular on any platform that comes up.

The key thing is, always put the right content on the right network, on the right platform, make it great, and then figure out how to monetize it.

I have to understand how we are going to market the movie. We view marketing as an extension of content creation... Every time a consumer sees our movie, in whatever form, our obligation is to entertain the audience.

Advertisers now have a highly targeted opportunity for aligning their brands alongside the entertainment experience people are enjoying on YouTube.

The power lies with content creators now, but if you can't reach people, there's no point.

We believe that the best Web content optimization strategy is something as old as journalism itself: the shocking truth and the authentic opinion.

If you wanna compete, you've got to get into the original content game.

One of the hardest things to do when you launch a channel is find a voice.

'Content is King,' and with more screens needing entertaining content now than at any time in history, that statement is truer than ever.

The only people with power today are the audience. And that is increasing with Twitter, Facebook, and everything else. We cater to their likes and dislikes, and you ignore that at your peril.

Marketing for a film is tricky because you release stuff without context.

Babelgum has no ties to individual content owners and distributors, and as a result our editorial strategy is primarily 'user-centric.' That strategy ensures the platform satisfies the needs of a potentially infinite number of niche audiences around the world.

New York's niche is content, and content is becoming more valuable. Just think about what is more valuable: MTV or the cable system that you use to get MTV? Howard Stern or the radio station you use to listen to him? Ultimately, technology becomes a commodity, and content - real, true branded content - becomes more valuable.

As one of the first creators on YouTube, I've been fortunate to sit in the front row, witnessing the remarkable evolution of digital media. The experiences and knowledge I've been afforded are invaluable, and I'm excited to take that skill set, together with Endemol Beyond, to build a reliable, reputable business.

I built a very methodical television show around my business. I learned how to use television as a platform to advertise products. I created a platform showcasing the stuff that I build. It's taking the integration model to another level.

It's not enough just to put great television shows out anymore.

Most smart companies should make themselves media companies. That means they put out their own information.

To bring the 'Robb Report' onto the PMC digital platform is a remarkable opportunity to further propel this pioneering media brand.

I believe that in today's media landscape, we can create and distribute content on multiple platforms while remaining fresh and relevant.