Rob Dyrdek Quotes

FX is a network; that's their whole model, letting creators make the thing they want to make and then marketing it really well.

If you could position the best platform media company around the world with the best content, we could get explosive growth.

On the Web you have to sum up what your piece of content is in one link or nobody is going to watch it. That's the same thing I've been hearing from TV executives - is we need a program that you can have on the side of a bus and someone can watch it go by and get what the show is and want to watch it.

I think afterall, a promotion video is a piece of work in it's own right.

If you can market smut and toilet paper, you can market movies.

I think the emotional appeal of a platform is what works. I think the old-media entities still have not figured out that part of the game plan.

We think of Starbucks not as a coffee company but a media company.

I'm transitioning to television and film, but ultimately, I want to have a stronger presence on the web and be able to curate the content that I want to see. To bring attention to other filmmakers and writers.

'Survivor' wouldn't have happened had I not gone out there and helped CBS to sell sponsors to finance the first one. Part of my thinking on 'Survivor' was that it should have rewards that are corporate brands. A Big Mac, one thimble-full of Coca-Cola.

I have to understand how we are going to market the movie. We view marketing as an extension of content creation... Every time a consumer sees our movie, in whatever form, our obligation is to entertain the audience.

A good ad which is not run never produces sales.

Advertisers now have a highly targeted opportunity for aligning their brands alongside the entertainment experience people are enjoying on YouTube.

I never saw anything funny in a car commercial - but that's OK. Whatever they wanted to do - it's their product and I'm the spokesperson, and I'm going to deliver.

If you wanna compete, you've got to get into the original content game.

As a performer you are being used to keep people watching so the commercial endorsements that support the network can be seen by as many people as possible.

I always thought marketing in general was an interesting kind of thing. I always liked commercials and billboards.

It's like everybody is shooting something, and everybody's a filmmaker; everybody can shoot a cat video and post it. So the big thing now is - for people that have talent and have something to say, and are creative, and are capable of making something good - is how do they get attention to it?

I'm Phil Knight, and I don't believe in advertising.

We focused on getting popchips into the hands of tastemakers and influencers wherever they were, from the fashionistas at Mercedes Benz fashion week to the passengers on Virgin Airlines.

'Content is King,' and with more screens needing entertaining content now than at any time in history, that statement is truer than ever.

Digital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products integrated into shows. If you can put it in a package, we can put it in a show.

There's always been product placement in Bond movies.

I don't give interviews on Chanel because it is not useful for the Chanel business.

If you go on my Instagram, you're not going to see the same content you'll see on my YouTube. Instagram has become the new magazine. It's much more editorial and about perfect moments that are captured. Snapchats are funny, real moments that you want to share. On YouTube, it's more structured, more storytelling.

When Google reached out to me in 2011, they wanted me to build out their female lifestyle vertical. When they were starting with that initiative, they were giving each production house a million dollars to produce content.