Ricky Van Veen Quotes

It's a good time to be in the content business though, the branded content business.

'Content is King,' and with more screens needing entertaining content now than at any time in history, that statement is truer than ever.

Your YouTube channel is your show. I think it's a wonderful platform for anyone who wants to have stronger creative control over their content, their message, their vision and their branding.

I built a very methodical television show around my business. I learned how to use television as a platform to advertise products. I created a platform showcasing the stuff that I build. It's taking the integration model to another level.

VaynerMedia filters the world how humans interact. This is how people are going to make buying decisions.

Every news organization needs a social media strategy.

We recognized early on that media consumption was evolving and customers were looking for moving images to include as part of their advertising campaigns, website designs and corporate presentations.

A good ad which is not run never produces sales.

I feel the film companies should pay for proper advertising to see that the movie will sell, instead of putting it on our backs.

You can provide a short-format content, and it can grow, and it can spread virally across the entire Twitter system, and it can contain within it a link to something that's much longer, that's a long essay or that's a video.

FX does a great thing with its comedies where they give them a slow push out there.

I was always amazed about how much I could finally squeeze into a thirty second commercial.

It's like everybody is shooting something, and everybody's a filmmaker; everybody can shoot a cat video and post it. So the big thing now is - for people that have talent and have something to say, and are creative, and are capable of making something good - is how do they get attention to it?

If you could position the best platform media company around the world with the best content, we could get explosive growth.

We all know about blogs and how big they are.

Basically, the Internet is just the way now. It's the end-all, be-all of self-promotion. It's not like you got to burn CDs and pass them out or sell them. The Internet is a tool that reaches billions and billions of people. It's like a no-brainer to tie it in with self-promotion, or even label promotion.

Digital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products integrated into shows. If you can put it in a package, we can put it in a show.

My website, my email magazine, my blog, my books, my corporate seminars, and my public seminars all create the ability for social media to work and all build reputation and ranking.

Books are my art. The movie is someone else's art. But it's great marketing for books.

Video will drive the share-shift in advertising.

Platforms - they come and go, but storytelling is forever.

Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit.

There is no longer a value judgement on the need to tailor a message to television. It's now a matter of survival, not a matter of ethics or intellectual honesty.

It would be ridiculous to ignore the speed and possibilities of the digital landscape - you absolutely need to have fast-moving news online, but if you want to build a large audience over time, you absolutely have to take a risk on the big challenging stuff.

It is true that a lot of people are easily distracted online. As a result, too many of us have given up on digital audiences for ambitious work, and this is a mistake.