Short Form Content Quotes

Vine is great because none of us have time to really see all the talent that's out there. If you can make someone laugh in six seconds, you can see there's more to this person. Vine lends itself to that. It allows you to be exposed to new people and you get it right away.

The other great innovation are things like Transparent or One Mississippi on Amazon, Master of None on Netflix, and those half-hours. It's a lot easier to watch a load of those because it's far more palatable to go, "You know, I'm just going to do one more of these."

I won't say I'm not fascinated by the way advertising works. I like the sleekness. But a picture in advertising doesn't last too long. They have to work for 30 seconds. And I'd like to reach at least two minutes. This is my goal: to break that two-minute record.

I feel like I am very drawn to the short form stuff because it's just fun to be making something, and then, a week later, it's out. I will always be drawn to that kind of thing.

Making a movie is like a marathon, and commercials are like sprints - they're equally satisfying, but in different ways.

I tweet, therefore my entire life has shrunk to 140 character chunks of instant event and predigested gnomic wisdom. And swearing.

On the Web you have to sum up what your piece of content is in one link or nobody is going to watch it. That's the same thing I've been hearing from TV executives - is we need a program that you can have on the side of a bus and someone can watch it go by and get what the show is and want to watch it.

The early days, when Vine was so special and innovative - I would wake up and immediately want to make videos. I loved it.

Twitter is most suitable for me. In the Chinese language, 140 characters is a novella.

But there's a bigger trend I'm seeing: people who used to enjoy blogging their lives are now moving to Twitter.

A lot of things have changed since the days of Flickr. Facebook has concentrated the sociality of the Internet within its blue borders, like a Walmart siphoning off the mom-and-pop shops that formerly comprised the Internet's gathering places. Communication, in the age of mobile dominance, has become, of necessity, shorter and snack-sized.

Twitter is my happy place. I am not there to overthink 140 characters.

The great thing about the Internet is - our show is totally modular. Every piece can be popped in and out. They're relatively short pieces. They're not long. And we can say, "here' s one way to market it. Take these pieces out of the show and put them on the Internet." And we're doing dirtier cuts and put those on the Internet. It's a real great way to market the show. This is finally the year a show like this can happen.

After 'Punk'd,' my company Katalyst did a deal with AOL to produce short-form content for the Web. At that time it was a different game. If you got front-page coverage on any popular website, you could probably get a push.

The dominant theory coming out of Hollywood is that peoples' attention spans are getting shorter and shorter and they need more stimulation.

Possibly the only genre that efficiently converted from TV to YouTube / Vine is sketch comedy, which has always had more to do with the skills of its creators than its budgets.

I am on Vine. It's another early-adopter kind of thing. I'm trying to figure out what I'm going to do with it. What's interesting about it is that everybody knows these amazing restrictions we've put on it: I have to use my iPhone, I can only use one continuous take, I cannot edit afterwards, I cannot put sound afterwards.

When we first started, everything was animated, everything was comedy, and there was really nothing that was longer than about two minutes, because that's all audiences would watch.

Nobody can write a good 30-second commercial.

My mode of presentation is short-form video - basically I create fast cut, impassioned 'idea explainers' that explode with enthusiasm and intensity as they distill how technology is expanding our sphere of possibility.

A novel is too much of a commitment. I tend to peruse Twitter - I check to see if I had any mentions and read the latest messages.

I spend 6 hours filming a Vine.

Twitter is short-form, real-time, and text-based. It's built for instant alerts and rapid consumption. It is an ideal system for delivering sips of information from an abundant stream.

I'm sure there are some commercial applications for Twitter, but they don't really interest me. I mean, 140 characters? I am really not interested in Ashton Kutcher's daily walks. Not for me.

The world cannot live on 140 characters alone.