Maverick Carter Quotes

If you go on my Instagram, you're not going to see the same content you'll see on my YouTube. Instagram has become the new magazine. It's much more editorial and about perfect moments that are captured. Snapchats are funny, real moments that you want to share. On YouTube, it's more structured, more storytelling.

You can provide a short-format content, and it can grow, and it can spread virally across the entire Twitter system, and it can contain within it a link to something that's much longer, that's a long essay or that's a video.

Because storytelling, and visual storytelling, was put in the hands of everybody, and we have all now become storytellers.

People always ask why I stay in the online space versus going to TV or film, like most people would do, and the answer is that there's opportunity for innovation online - not only innovation in storytelling, but also innovation in how you interact with your audience and that is very fulfilling to me personally.

A lot of the earliest 'Instagram' celebrities took really beautiful photos. But you're starting to see a change where it's not about beauty; it's about the story that you tell.

A social media influencer. I'm not even sure what that means.

It's urgent that companies tell their own stories on digital platforms.

An influencer, to me, is someone who shares their journey - the ups and downs - and their approach to their craft or the spark that ignites a new interest allowing people to do more and go further.

The world has changed - we can all get news 24/7 from any device, any outlet... but we want to tell different stories in different ways, and add to the news.

A lot of people who are 'social media' stars aren't considered to be 'real' stars, and people underestimate the amount of work it takes to edit and upload a video every single day and document your life like that.

When you think about it, media's the intersection of content and technology - it's all about storytelling, like photography and the camera.

Let's be honest here: Twitter, for me, is 90 per cent a marketing tool.

At their core, an influencer creates an empowering human connection.

You used to need a big camera to direct, but now, anyone with an iPhone can tell a story visually. You can film something. You can start off with a five-minute story, then a 10-minute story.

I write my own blog every day. I do the Twitter every day and the Facebook. Without a gap. I do everything myself: I load my own photographs; I sometimes take my own videos and post them.

'Wag' is not some kind of documentary; it's just looking at the tools that are available. Now you've got more tools - you've got social media - and just post stories through all types of back channels that can get some traction.

People forget that YouTube is the second-largest search site on the Web. It just tells you the power of how many people live on YouTube.

I carry my camera with me everywhere. I'm a vlogger!

I just liked making funny videos, content that people would enjoy. The likes and retweets - that was, like, a plus.

When someone calls me a blogger, I think, 'That's one of the things I used to do.' I'm a creative director for my shoe brand; I'm the editor-in-chief of 'The Blonde Salad,' which is a website and not just a blog anymore.

With social media, if you have a viral video people can like what you do and it's homegrown and very organic.

To effectively reach consumers in the new social environment, brand managers need to learn how to translate their budgets into the digital realm, which also means understanding the advantages that digital can provide over television advertising.

Anyone with a cellphone essentially is their own broadcast network. If you can build a reach for yourself, you're essentially an influencer.

I think the emotional appeal of a platform is what works. I think the old-media entities still have not figured out that part of the game plan.

One challenge, if you do a website, a Youtube channel, Twitter, Facebook, Myspace, Ping, other things like that, is you don't have time to be an artist. As a performer, you need to practice.