Social media is key to promoting the editorial posts on my website.
A social media influencer. I'm not even sure what that means.
While it may be difficult to get on the front cover of a major magazine, you can create marketing strategies and opportunities by being featured in a popular niche blog.
Instagram, Facebook, Twitter, and YouTube have sparked a booming industry of so-called influencers - people with large-scale followings who are paid considerable sums by large companies to tout their products or ideas.
Having even just one relationship with an online influencer can have a significant impact on your business.
Moving forward, the most successful people in the entertainment industry will be 50 percent social and 50 percent traditional, so working with Disney and being super traditional, it brought a whole different audience to me.
StyleHaul will allow me more opportunities to express my point of view in the lifestyle and fashion space.
What we do is unique in helping empower athletes and their voice through long-form and short-form content to social to our products.
The influencer strategy hasn't been built around celebrities. We're looking for influencers within every marketplace, who are the people who help influence decision-makers within that community.
I see a lot of athletes that don't really use social media, or they're saying the same stuff. I kind of wanted to change the game.
