Mark Burnett Quotes

We have to understand that content is king now. And it doesn't matter what the source of the content and where it's coming from, as long as it is workable.

It's a good time to be in the content business though, the branded content business.

It's like everybody is shooting something, and everybody's a filmmaker; everybody can shoot a cat video and post it. So the big thing now is - for people that have talent and have something to say, and are creative, and are capable of making something good - is how do they get attention to it?

New York's niche is content, and content is becoming more valuable. Just think about what is more valuable: MTV or the cable system that you use to get MTV? Howard Stern or the radio station you use to listen to him? Ultimately, technology becomes a commodity, and content - real, true branded content - becomes more valuable.

There is a huge market for interesting content to be made by interesting creators.

I'm very big on content. I kind of feel like content is king and will continue to be that, so I'm just going to give the fans what they want.

We have to find ways to create content that folks want to see.

You really can create a lot of value by putting content and distribution together, particularly if the content is cable content.

The power lies with content creators now, but if you can't reach people, there's no point.

To build a digital media company, you have to focus equally on content and technology. In content, you have to focus equally on the written word and video.

If you wanna compete, you've got to get into the original content game.

There are literally tens of thousands of very good content providers in the world that don't distribute their content through TV channels.

Google can say they are not in the content business, but if they are paying people and distributing and archiving their work, it is getting harder to make that case.

Digital platforms are worthless without content. They're shiny sacks with bells and whistles, but without content, they're empty sacks. It is not about pixels versus print. It is not about how you're reading. It is about what you're reading.

When Google reached out to me in 2011, they wanted me to build out their female lifestyle vertical. When they were starting with that initiative, they were giving each production house a million dollars to produce content.

Your YouTube channel is your show. I think it's a wonderful platform for anyone who wants to have stronger creative control over their content, their message, their vision and their branding.

We saw simply distribution was changing, content, premium content, premium stars; we're going to be able to do more in the world as it evolves.

There was a time and a place when a pure content start-up had a chance, and that time has passed.

I think of myself as a content creator and, hopefully one day, a content enabler and supporter of others, so that's what my immediate and hopefully future journey is.

Even in the days of early YouTube, we always focused on narratives, and we always focused on franchises. We didn't do a lot of vlogging and stuff like that.

There are lots of channels and lots of companies looking for content, as they say, but it's quite difficult to get things off the ground.

When we started out doing YouTube videos, I think we were very, very early on in terms of people doing a behind-the-scenes component.

Even if you are a superstar, you have to give your audience some content. Because there is so much good content out there that people consume today. To sustain this, you have to nurture good content and writers.

I believe that in today's media landscape, we can create and distribute content on multiple platforms while remaining fresh and relevant.

My job, originally, was to write blog posts for their 'HubSpot' blog. They have a business model built on content. Then I was writing e-books for them, and after I came back from L.A., they had this new plan to launch a podcast.