Michelle Phan Quotes

Notional is a production company with the DNA of an Internet company that makes content for everything.

To build a digital media company, you have to focus equally on content and technology. In content, you have to focus equally on the written word and video.

I don't think that Yahoo or any other Internet company should try to become a television network. We will be nowhere if we have to create our own content.

'Content is King,' and with more screens needing entertaining content now than at any time in history, that statement is truer than ever.

Even in the days of early YouTube, we always focused on narratives, and we always focused on franchises. We didn't do a lot of vlogging and stuff like that.

When we started out doing YouTube videos, I think we were very, very early on in terms of people doing a behind-the-scenes component.

I want to see more people push what it means to be a web show... because it's very difficult to make a living making those types of shows.

As much as I love scores of wonderful sites across the web, most of them are driven by the daily grind of the display/pageview hamster wheel. They create 20, 30, 40 'content snacks' a day, and I miss far more than I consume.

If you want to make YouTube your career, you have to accept that it is also a business. I know everyone's like, 'It's my passion, it's my hobby.' And that's fine; I support that. But if you want to make it your career, it does have a business side.

When I was at AOL, I was always on the web media side while much of the company was focused on the ISP business. We focused on big categories like celebrities and sports, and we created brands around that category like AOL Celebrities, AOL Movies and Fanhouse.

One of the hardest things to do when you launch a channel is find a voice.

TV has been my goal since before I started YouTube.

It's like everybody is shooting something, and everybody's a filmmaker; everybody can shoot a cat video and post it. So the big thing now is - for people that have talent and have something to say, and are creative, and are capable of making something good - is how do they get attention to it?

Digital platforms are worthless without content. They're shiny sacks with bells and whistles, but without content, they're empty sacks. It is not about pixels versus print. It is not about how you're reading. It is about what you're reading.

New York's niche is content, and content is becoming more valuable. Just think about what is more valuable: MTV or the cable system that you use to get MTV? Howard Stern or the radio station you use to listen to him? Ultimately, technology becomes a commodity, and content - real, true branded content - becomes more valuable.

As one of the first creators on YouTube, I've been fortunate to sit in the front row, witnessing the remarkable evolution of digital media. The experiences and knowledge I've been afforded are invaluable, and I'm excited to take that skill set, together with Endemol Beyond, to build a reliable, reputable business.

If you go on my Instagram, you're not going to see the same content you'll see on my YouTube. Instagram has become the new magazine. It's much more editorial and about perfect moments that are captured. Snapchats are funny, real moments that you want to share. On YouTube, it's more structured, more storytelling.

If people really, really like what we make, 10 minutes after we upload it, we start thinking about new videos.

When we started doing YouTube, the goal was, hey, let's make stuff that we want to see, that entertains us.

There's no longevity on YouTube. You have to keep pushing boundaries.

I think the advent of things like YouTube have made it possible for creators to tell stories cheaply and efficiently and to have a built-in audience.

A lot of people think YouTube is quite easy, when it just isn't. I've been doing YouTube for six years now, and I'd say the hardest years were definitely the first three or four. You have to constantly put out content that is good just to make people come back to your channel, and I work every single day just to try and expand my brand.

I believe that in today's media landscape, we can create and distribute content on multiple platforms while remaining fresh and relevant.

I want to start a blog.

I can't wait to bring #LizaOnDemand to my YouTube audience and hopefully a new audience, too.