Hiro Murai Quotes

I built a very methodical television show around my business. I learned how to use television as a platform to advertise products. I created a platform showcasing the stuff that I build. It's taking the integration model to another level.

My focus - even before becoming CEO - has always been memorable and unique content. And one of the most important things we did to reinforce that was create A+E Studios.

I want to go create my own independent content and entertainment, in new models and in new ways, and essentially show studios and networks that people are good.

If you wanna compete, you've got to get into the original content game.

Publishers are born connectors; they bring like-minded people together. They are also conversationalists of the first order. They foster the interaction between the three key parties in commercial media: the audience, the author/creator and the marketer.

I feel like we always kept our core philosophy of making content that we would wanna watch, and there's definitely a different scale we are offering that at today.

Owning content and original content has been our lifeblood - we've never been a suite of brands that's been reliant on a movie library or on rented series from other networks.

We have to find ways to create content that folks want to see.

I always knew that content was the best way to sell things, but my thing was, why sell other people's stuff if I have a point of view?

Your YouTube channel is your show. I think it's a wonderful platform for anyone who wants to have stronger creative control over their content, their message, their vision and their branding.

When we launched a new company, I reviewed the ads and marketing materials and asked those presenting the campaign to read everything aloud to test the phrasing and concept. If I could grasp it quickly, then it passed with muster. We would get our message across only if it was understandable at first glance.

I really enjoy working, you know, on streaming outlets because there's so much creative control for the creators of the shows, and, you know, you're allowed to make such great television.

TV is really about keeping things fresh and making sure you have the most energy possible for these very short spurts of time.

When I started off in journalism, you knew there was an audience out there and that you wanted people to read what you produced. But it also felt like you had a limited ability to shape the audience, or to acquire an audience, for what you were doing. So you didn't really think too much about that.

The more content you share, the more opportunity people have to see it and engage with it.

We want to create content that our fans will like but at the same time stretches us creatively, with our own little touch.

There is a huge market for interesting content to be made by interesting creators.

I don't know if TV is where I see my format working.

The audience wants something that entertains them, and whether that entertainment is in the form of a physical match or in the form of a skit or video or promo, it's our job to deliver it to them, to the point where the audience becomes the biggest champion of our brand. And if we can't match that, then we're falling short.

Even if you are a superstar, you have to give your audience some content. Because there is so much good content out there that people consume today. To sustain this, you have to nurture good content and writers.

It's such a loud world out there, so it's important to be able to be ubiquitous across formats.

We want people to watch and consume what we do, but we are not trying to sell anything. So that does give us a freedom in a way.

We could be like a lot of consumer brands that start blogs after they start their business. But in our case, I think Glossier is still very much a content company. I think about our products themselves as pieces of content.

We've always been an entertainment company.

I have a particular taste, I do films according to it and promote it accordingly.