As of myself, I work with Heineken, who is a huge sponsor that enables us to get inside a kind of market that would be very hard to get into without its help.
When brands advertise with sports players, it inspires people to be part of and play sport.
I have an odd fetish with nails. I was always doing beauty blogs about nails, and it would be on Fridays called 'Friday's Fingertip Fetish.' It became so popular that a nail polish company approached me, and Fingertip Fetish was born.
Covergirl is my sponsor, and they have been so helpful in supplying me with their wonderful products. I love their blush, mascara and lip gloss.
When I met Apple, I made it very clear that I am an old punk and I have never done commercials or been sponsored. And I wasn't after their money.
Only a handful of professional football athletes have had a signature shoe, unlike in basketball where there have been a number of guys.
Brands started calling me out of the blue as I racked up over 5 million views on YouTube. And now I make my living being what they call a 'lifestyle and travel influencer.'
I respect BMW for not interfering in these projects. They're just trying to support short films with their brand, which I think is great.
I've done stuff with Bud Light, but do I want to take on a beer sponsor knowing most of my community is younger kids who can't drink? There are still a lot of people over 21 who watch. You're never going to hit your exact target audience.
For AXE to take a chance on me and to help me, you know, collaborating with them was just a really, really big deal for me. It shows that they bought into me and vice versa so it's a good relationship.
One of the earliest requested features was to do premium filters where a brand could sponsor a filter. It's just not in our wheelhouse. It doesn't feel 'Instagram'-my in the way that the high-quality brand ads do.
Brands are essentially forbidden from saying or associating themselves with the Olympics - something that has been commonly owned by Western Civilization since the Greeks - unless they hand over piles of cash to the Games.
