Ryan Holiday Quotes
Brands are essentially forbidden from saying or associating themselves with the Olympics - something that has been commonly owned by Western Civilization since the Greeks - unless they hand over piles of cash to the Games.
Citations
Holiday, Ryan. "Why the Olympics Are a Sham (and Why Brands Should Boycott Them)." Observer, Observer Media, 15 Aug. 2012.
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Ryan Holiday is an American marketer and author. He is the former director of marketing for American Apparel and a media columnist and editor-at-large for the New York Observer.