Judd Apatow Quotes

Jack White has just done a song for Coca-Cola. End of. He ceases to be in the club. And he looks like Zorro on doughnuts.

The trouble with us in America isn't that the poetry of life has turned to prose, but that it has turned to advertising copy.

Pitbull is great with brands. Endorsements with hip-hop artists work because hip-hop artists typically set the most trends... It's every brand's goal to be seen in the mainstream, and hip-hop music has become mainstream music.

I don't even know if hip-hop is music anymore. It's definitely rhythm. It's definitely tempo. It's definitely beats per minute. But it's product. And television is product placement for the most part. It's not passion.

Labels are curators of taste, and the best ones know how to monetize what an artist is trying to do.

There was a time when I never would have considered, ever, doing television commercials for records. I would never do that. That was something that you did for K-Mart.

I understand that, because there are so many musicians, you have to make artists into brands, but I sometimes feel like I have to be some kind of non-human icon in order for people to listen to my music.

McDonald's offers a king's ransom to any hip-hop artist who is able to put Big Mac into a song. MTV - and more to the point, Viacom - is succeeding in extending a teenage life to twenty-nine or even thirty-one years old. It is about extending this market and removing any intelligent substance in the music.

It was the case in the 70s and 80s that people believed music could change the world. But now people aren't making music because they want to change the world; they're making music because they want to just make a ton of money.

People got extremely comfortable with being able to turn on their television and see MTV say, "This guy's hot you should buy this record."

I won’t sell my songs for no TV Ad.

I worry more about the marketing that's taken hold since the 70s. The Jazz era, the Swing era, those were huge. Entire decades were named for music. In the 1940s - after World War II - changes in taxation, ballrooms closing, people moving to the suburbs, and the onset of target marketing and the confusion of commerce with art caused some things to happen as a result that have taken us away from jazz and what jazz offers us.

The 1960s was probably the first time in history that young people were recognized as a big group of consumers and as a commercial proposition for Madison Avenue. Advertising played a major role in creating the ethos of that era - the idea that, "Here it is, and you can have it now." I know that many kids thought that the ethos of the 1960s was due to their own peculiar virtues, but, in fact, it had a lot to do with the realities of the marketplace and commerce.

People used to make records, as in the record of an event, the event of people playing music in a room, and now everything's cross-marketing, its about sunglasses and shoes, or guns and drugs that you choose.

It ain't this big I, little You. Music is to be shared. Music is not a hustle. [Hip hop's become] cultural stripmining [by the major labels]. Some people get into this music to make a killing but music is a way to make a living.

Getting older doesn't help you in the fact that you might have covered some of this ground before. So you're listening to a song that you know is a hit, but it just can't be a hit for you, it's gonna be a hit for somebody else. That's tough.

Music for me is something I prefer to keep away form the whole business part of my life. I feel like everything I do, in a way, has some sort of business around it. So with my music I can have my privacy. If people don't have to pay for it then I think they can be a little more open to new ideas.

I think the old school, back in the day, 10 to 15 years ago in music, is like you launch one single and you just let that ride out. Right now, you've got folks like Chris Brown, he just won't let up, he's got mixtape after mixtape, they're playing songs on the radio from the mixtape and then he's got songs on the album and videos and he's got remixes he's jumping on.

If nobody wants to buy your album, who's going to buy your clothes?

The fact we get played on the radio now blows our minds.

Everything at a NASCAR event carries a corporate logo except the lavatory stalls.

I find the fact that so few people buy albums to be strangely emancipating. There's absolutely no reason for 99% of musicians making albums to think about actually selling albums. So as a musician you can just make an album for the love of making albums.

I tended not to be concerned about whether a song was going to be a hit when I wrote it. Because it became evident that none of us knew what was a hit and what wasn't. So I thought if I just write what I like, why shouldn't people like what I like?

A lot of people are like, "You're doing commercials?" And I honestly feel like those Sierra Mist commercials are better than a lot of sitcoms I get offered. It's hard work, and I'm paid a lot of money, and I do it because I love the soda.

I hate categories. Hank Williams is a great artist, period. Bob Dylan is a great artist, so is Marty Robbins. They just classify these people and put them in categories so they can sell the thing easier.