Ryan Holiday Quotes

I am making use of social media as a marketing tool. It's a great way to market yourself and your projects. It's a free marketing tool.

After 'Punk'd,' my company Katalyst did a deal with AOL to produce short-form content for the Web. At that time it was a different game. If you got front-page coverage on any popular website, you could probably get a push.

You could have a zillion Facebook followers. Those people don't buy records. It's about a hundred to one...Record companies, they don't have any money, so they see social media as the free marketing... So... 'Billy, light yourself on fire and stand upside down, and that'll market the record.'

At any time of day, hundreds of different versions of Facebook are running on the Internet - with a changed color here, a moved button there - and the user response to each variation is measured. And the same is done with advertising.

Let's be honest here: Twitter, for me, is 90 per cent a marketing tool.

I came from years and years in the direct marketing industry where everything is layered.

I've definitely pitched some viral ideas and do have a pretty good understanding of the Web.

With social media, if you have a viral video people can like what you do and it's homegrown and very organic.

Realtime ads are the perfect way for an advertiser to connect with users in a social environment.

Blogging can generate a great deal of traffic to your online business.

Leveraging community intelligence and making connections is a key component to being a growth hacker.

I use trolling tactics to build my brand.

If you game Facebook and Google in the right way, then you can achieve a mass audience.

I know pretty much all my analytics and I take that into consideration when I'm posting.

Founders always say, 'I'm going to 'make my thing go viral' - that doesn't mean just adding a share button.

Thriving in the digital space is about constant commitment and engagement rather than being hit-driven like traditional media.

The world is changing and how we reach people has changed. It's no longer throwing ads on your network and putting up billboards. It's now social media and things move virally, and the networks haven't always caught up to that.

What part of media doesn't need to connect with their customers more smartly?

I gotta keep hustling. I know when it comes to the Internet, we move units. I grew up on the Internet.

It's a huge mistake not to embrace social media. We need to stay in touch and stay relevant to young people.

Social media is a great way to get discovered in the industry because it's free, it's worldwide, and everyone's on it - a very powerful combination.

It's unfortunate when I see brands spending a lot of time and money on creating online content that hardly anyone watches.

There's no longevity on YouTube. You have to keep pushing boundaries.

I think YouTube has been super instrumental in our success as well, because I think there's something really important about seeing and hearing what we're doing.

I run a meme type of account on Twitter; I know what my audience is looking for.