Ryan Holiday Quotes

If you're looking to grow your user base, is there a best way to cost-effectively attract valuable users? I'm increasingly convinced the best way is by harnessing a concept called social proof, a relatively untapped gold mine in the age of the social web.

Growth hackers are typically computer engineers that build great marketing ideas into the product during the development process.

Virality is not an accident. It is engineered. And that's why growth hackers beat traditional marketers.

Growth hacking isn't some proprietary technical process shrouded in secrecy. In fact, it has grown and developed in the course of very public conversations. There are no trade secrets to guard.

We started off by inviting our friends to use Quora, and then they invited their friends, and it just grew from there.

Facebook is inherently viral. There are lots of sites that include a contact importer, and for lots of them it doesn't really make sense. For Facebook it fits so well. It wasn't until a few years in that we started building some tools that made it easier to import friends to the site. That was a huge thing that spiked growth.

People enjoy the interaction on the Internet, and the feeling of belonging to a group that does something interesting: that's how some software projects are born.

As late as 2007, Facebook was still trying to figure out what it wanted to be when it grew up. An advertising space seemed to be the obvious answer, but how that would tap into the massive value of the personal data uploaded to the company every day remained a puzzle.

Let's be honest here: Twitter, for me, is 90 per cent a marketing tool.

I do believe that Instagram has put a stake in the ground and we're growing more quickly than anyone. Is there something in there we could do to make it a multi-billion dollar business? I think we can figure out something along the way.

If you look at all the companies I've been involved with - Flickr, Etsy, Findery - communities are a significant part of them. Connecting people to each other, user-generated content, building interactions. That's what I've cared about most.

Growth hacking is a mindset, and those who have it will reap incredible gains.

Growth-hacking is about scalability - ideally, you want your marketing efforts to bring in users, which then bring in more users.

If you're a digital startup, building and highlighting your social proof is the best way for new users to learn about you.

I remember, when we were starting Tinder, we were like, 'We're going to be the next Instagram!' I remember sending my parents emails being like, 'We got 300 members!'

Crowdsourcing is the future. However, if you don't trust your users to build/create/upload awesome work, they won't trust you with their crowd capital.

In the context of social media, reddit is more about the media than the personalities.

I'm not looking to step in and make 'big, bold changes' - I think reddit is great, and the team has a lot of good features already in the pipeline to improve functionality for users and mods, help with subreddit discovery, improve the API, and help bring reddit to more people.

I think that's one of the most unique and potentially powerful things about reddit - people come for the news, and stay for the community.

Social media teams can and do launch clever campaigns, but game-changing Social Business initiatives are typically driven by management teams.

WhatsApp's extremely high user engagement and rapid growth are driven by the simple, powerful and instantaneous messaging capabilities we provide.

If you look at companies with upside potential, Twitter's right there. They've established a brand in a world where it's extremely difficult to establish a brand. It's a global brand, people recognize it, people want to let you know what their Twitter handles are, etc.

Instagram is my favorite! It's interactive and a fun way to stay connected to my friends, family and fans. I love posting photos from family trips, property visits, previews of my collections, everything!

I do have a Twitter account, and there's a woman at my agency who got that all set up for me. I don't know how many followers I have. It's not one of those things I check on a regular basis.

'Instagram' reached 13 million users in just 13 months.