If you're growing very rapidly, it doesn't matter if you make mistakes, in a way, because the growth kind of bails you out.
Growth hacking is a mindset, and those who have it will reap incredible gains.
The answers to all a startup's challenges are out there. By setting up the right mechanisms for gathering feedback, the road to success can be a less bumpy ride.
Growth hacking is the future of marketing. It has to be.
Leveraging community intelligence and making connections is a key component to being a growth hacker.
Growth hackers are typically computer engineers that build great marketing ideas into the product during the development process.
Growth hackers don't tolerate waste.
Customer Development changes almost every aspect of startup behavior, performance, metrics, and, as often as not, success potential.
We make interesting companies and real businesses. It's not social networks for cats.
Growth-hacking is about scalability - ideally, you want your marketing efforts to bring in users, which then bring in more users.
In 'That Will Never Work,' I give readers a clear-eyed insider's look into how one of the least likely startups grew into one of the world's most successful companies.
Virality is not an accident. It is engineered. And that's why growth hackers beat traditional marketers.
Facebook is inherently viral. There are lots of sites that include a contact importer, and for lots of them it doesn't really make sense. For Facebook it fits so well. It wasn't until a few years in that we started building some tools that made it easier to import friends to the site. That was a huge thing that spiked growth.
Growth hacking isn't some proprietary technical process shrouded in secrecy. In fact, it has grown and developed in the course of very public conversations. There are no trade secrets to guard.
